Released on: February 7, 2008, 4:30 am

Press Release Author: Tomer Molovinsky

Industry: Internet & Online

Press Release Summary: PredictAd\'s contextual advertising platform is more effective
than the industry norm because it displays ads dynamically as a user is typing a
search query (not after the search query as is common with most search engines).
Either a text or image ad is located below the search suggestions at the bottom of
PredictAd\'s drop down box - appearing within the user\'s focal zone and eliminating
the \"banner blindness\" effect.

Press Release Body: PredictAd - The Future of Online Advertising

PredictAd is a new form of digital media embodied in an Ajax-based Autocomplete
service that seamlessly integrates with all search boxes in order to enhance a
website\'s search results, increase page views and generate new ad revenue streams.
PredictAd breaks from the mass-media interrupt-and-repeat strategy of advertising
and employs a model based on engaging the right user with the right message rather
than the most users with the same message.

In today\'s world, search has become a fundamental necessity due to the consumer\'s
need to get the product or service they are looking for instantly, which boils down
to saving time and getting good results. Although the search market is dominated by
the likes of Google, Yahoo, Baidu and Microsoft, in-house and customized search
engines are becoming commonplace and a popular alternative for media networks and
throughout the blogosphere. With this in mind, PredictAd was developed to
seamlessly integrate with all search engines. As the gateway to a website\'s search
engine, PredictAd helps guide the user\'s decision-making process quickly and
accurately - helping the consumer find exactly what they\'re looking for in one
search. PredictAd's focus on engagement, consumer empowerment, and providing
contextual advertising as a service, is based on the idea that consumer behavior
will continue to change in an evolving marketplace; thus we have incorporated
advanced community-tracking features to be able to anticipate the shifts in user
tendencies and to maximize targeting capabilities.

As the wealth of easily accessible information on the internet grows, and the spread
of on-demand technology increases, PredictAd plans to partner with trusted media
brands in order to assist consumers as they navigate through the endless options at
their disposal. By simplifying and managing the consumer\'s alternatives, PredictAd
and its partners will form the intersection between consumer choice, control and
trust - creating a game-changing environment for the advertising and media
industries.
What makes PredictAd different?

Dynamic ads
PredictAd\'s contextual advertising platform is more effective than the industry norm
because it displays ads dynamically as a user is typing a search query (not after
the search query as is common with most search engines). Either a text or image ad
is located below the search suggestions at the bottom of PredictAd\'s drop down box -
appearing within the user\'s focal zone and eliminating the \"banner blindness\"
effect. This form of advertisement recognizes the user's tendency to focus only on
the parts of the page where they assume the appropriate information will be
displayed - a concept that is especially relevant during search. The ad, like the
web itself, becomes dynamic - searchable and participative; but not in an
overwhelming way that interferes with the user experience.

Communal web
PredictAd uses collaborative filtering as a way to incorporate user participation
into a specific website\'s collective intelligence. This is done within the scope of
the \"long-tail\" view that says that the entire distribution of users can be
addressed, not just typical users. Collaborative filtering, defined as the \"the
method of making automatic predictions (filtering) about the interests of a user by
collecting taste information from many users (collaborating)\", is integrated into
PredictAd\'s service in order to give the most appropriate search suggestion for a
URL-specific inquiry. For example, say you\'re interested in learning more about
Apple computers. You go to your favorite gadget blog that has a search engine
powered by PredictAd and begin typing \"apple,\" before you even finish typing, the
search box expands to show you suggestions like \"apple ipod,\" \"apple store,\" \"apple
computers,\" and more. However, if you were to type \"apple\" into a music website
powered by PredictAd than you\'d more likely get results relating to singer \"Fiona
Apple\", and suggestions such as \"Fiona Apple lyrics,\" \"Fiona Apple videos,\" etc.
These separate results are based upon the specific website\'s community search
patterns and are constantly optimized by PredictAd to remain in sync with the latest
trend and buzzwords.



Search enhancement
With so much of the focus on advertising it is easy to overlook PredictAd\'s core
function - point-and-click query refinement. PredictAd\'s query enhancement exposes
the user to additional site content, which leads to higher page views and improves
the chances of the user finding what they\'re looking for in one search.
Additionally, by improving the accuracy of the search query, the website\'s search
engine will offer more narrowly-defined listings on the search results landing page
and the sponsored listings section - meaning better search results, higher
click-rates and additional revenue for the website. To scroll through all the
suggestions, mouse over the arrows inside the box and click, or use the arrow keys
on your keyboard. Once the suggestion you want to choose is highlighted, simply
click your mouse button or hit the \"enter\" key on your keyboard.

The Bottom Line

In order to keep pace with the social transformation taking place on the web and
global commerce in general, which is evident in the meteoric rise of social
networking sites, online marketers are adapting more innovative communication
strategies with their target audience. This adaptation became a mainstream reality
with Google, but marketers need to be wary of falling into the same monologue
approach of buying space for their brand and trying to fill it. This requires a
media strategy that is dependent on creativity, and is centered more on providing a
service than selling a product. With this in mind, we have placed a premium on
making sure that PredictAd is able to work alongside consumers as their behaviors
change. PredictAd\'s platform was built to remain flexible in a constantly evolving
marketplace in order to stay in tune with your audience - ensuring maximum campaign
effectiveness and an improved user experience.


Web Site: http://www.predictad.com

Contact Details: PredictAd
Zarhin 10
Raanana, Israel 43662
(202) 684-6858

Email all press inquiries to Tomer Molovinsky at press [@] predictad [dot] com