Released on: February 8, 2008, 2:22 am

Press Release Author: Shushmul Maheshwari

Industry: Telecommunications

Press Release Summary: With developing India and its mobile market, RNCOS’
added a report on the emerging rural mobile market of India in its report gallery.
The report titled “Emerging Rural Mobile Market in India” provides
extensive research on the growing marketplace for mobile industry in rural India.

Press Release Body: With developing India and its mobile market, RNCOS’ added
a report on the emerging rural mobile market of India in its report gallery. The
report titled “Emerging Rural Mobile Market in India” provides extensive
research on the growing marketplace for mobile industry in rural India. The report
provides detailed analysis on the rural India mobile industry, its current
performance and the future prospects.

The study looks at how new mobility could be used to bridge the growing economic and
social divide between rural and urban areas. This report helps clients to have an
insight into the mobile industry in rural India, giving its forecasted future size
including subscribers’ growth, handset sales, market share, market
penetration, opportunities, and roadblocks.

India\'s telecommunication sector is witnessing an explosive growth, as falling
tariffs and rising incomes are bringing mobile phones within the reach of millions
of new customers. Mobile industry players are eyeing rural India as their new area
of opportunity. The companies are getting a boost with the fact that the mobile
users are expected to cross 230 Million by 2007 end and 500 Million by 2010 with an
addition of about 5 to 6 Million subscribers every month. Cellular service providers
seem to be answering the call of the wild as they are entering the so far ignored
rural market. Although a huge market in the urban segment remains tapped, most of
the cellular operators have turned towards Rural India to broaden their base and
reach. So the real growth is expected from this geography in near future.

The low population density in rural areas has necessitated more towers of higher
altitudes raising the costs further. Language is another problem and there are many
dialects that had no alphabet in rural India. To meet these challenges, operators
must come up with solutions like simplifying product access, offering customer
centric solutions (like songs, music, hello tunes that are popular), and
infrastructure sharing.

Key Issues

- What is the current scenario of the Indian mobile industry?
- What is the need of mobile telephony services in India?
- What is the market share of Urban/Rural mobile market in India?
- Why is the rural mobile market gaining attention of telecom players?
- What should be the players’ strategies to hit the rural mobile market?
- How are infrastructure development/sharing emerging as a huge opportunity to tap
rural market?
- Which are the states/circle having greater potential of growth in rural India?
- What are various opportunities emerging for the horizontal segment in the Indian
mobile industry?
- Who are the key players in Indian mobile industry (including both handset
manufacturers and service providers)?

Research Methodology Used

Information Sources

Information has been sourced from various credible sources like books, newspapers,
trade journals, and white papers, industry portals, government agencies, trade
associations, monitoring industry news and developments, and through access to more
than 3000 paid databases.

Analysis Methods

The analysis methods include ratio analysis, historical trend analysis, linear
regression analysis using software tools, judgmental forecasting, and cause and
effect analysis.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM567.htm
Current Industry News: http://www.rncos.com/Blog/


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