Released on: February 4, 2008, 3:56 pm

Press Release Author: Susan van Barneveld/Antarra Communications

Industry: Computers

Press Release Summary: Antarra Communications, a fast growing public relations and
marketing communications firm was selected as Agency of Record by Spec Research Inc,
a manufacturer of peripherals and accessories for computer and consumer electronics
products.

Press Release Body: Garden Grove, Calif., -- February 4, 2008 -- Antarra
Communications, a fast growing public relations and marketing communications firm
was selected as Agency of Record by Spec Research Inc, a manufacturer of peripherals
and accessories for computer and consumer electronics products.

"We spent a long time searching for an agency that had specific experience in
consumer electronics, especially the input device and accessories market segment.
Antarra Communications has a successful award-winning history in these vertical
markets," stated Joseph Shih, president of Spec Research Inc.

Spec Research is an established OEM manufacturer that's introducing its own X-Gene
branded product line. Antarra\'s consumer electronics expertise and established
agency team were key factors in the decision.

"We're impressed with the scope of the X-Gene product line. They've won a
prestigious 2006 Innovations Award at CES plus other international design awards.
The products planned for 2008 will continue their tradition of innovation combined
with good consumer value," stated Antarra Communications Principal and co-founder
Susan van Barneveld.

The firm will focus on increasing awareness and driving sales of the X-Gene products
through strategic counsel, media relations and corporate branding support. The
company is aggressively planning several new product launches in the next few
months.

The account will be lead by Antarra's New Jersey and Garden Grove, California
offices. Work will focus on national and local media relations, sponsorships, events
and corporate positioning.

Doris Emich, VP of Marketing for Antarra Communications in New Jersey stated, "Our
relationship will be exciting as we introduce the wide variety of X-Gene branded
products planned for 2008. Our East Coast team will be providing media relations,
while the West Coast will focus on corporate positioning and strategic client
counsel."

About Antarra Communications
Founded in 2001, Antarra Communications is a forward-looking international marketing
communications firm featuring a wide array of marketing and public relations
services. Headquartered in Garden Grove CA, with a New Jersey office to serve its
growing list of clients located in the major tech centers of the U.S. and around the
world. Visit \"http://www.antarra.com\" or call 714-891-3660.

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Press Contact:
Barbara Stracner
Tel. 714-891-3660
bstracner@antarra.com


© 2008 Antarra Communications All rights reserved.
Specifications are subject to change without notice. All other trademarks are the
property of their respective companies.



Web Site: http://www.antarra.com

Contact Details: 11602 Knott Avenue, Suite 13
Garden Grove, CA 92841
714-891-3660
svanbarn@antarra.com