Released on: March 3, 2008, 5:28 am

Press Release Author: Industria

Industry: Telecommunications

Press Release Summary: Industria, a leading IPTV solutions provider, today announced
it will be offering its award-winning IPTV platform as a subscription-based service,
named Zignal Cloud.

Press Release Body: LONDON, February 29, 2008 - Industria, a leading IPTV solutions
provider, today announced it will be offering its award-winning IPTV platform as a
subscription-based service, named Zignal Cloud.

Built on the Zignal digital entertainment delivery platform, Zignal Cloud lowers the
total cost of ownership for service providers, provides predictability of costs,
reduces technology risks and decreases time to market.

The Zignal Cloud is accessible through a host of APIs where service providers are
able to fully customize and integrate Zignal Cloud with their own solutions and TV
offerings. Local media assets are managed within the back office environment of the
Zignal Cloud, including both IP video streams and On-Demand video assets.

Taking the Market to Next Level

\"Service providers of any size can sign-up on the Zignal Cloud and have a full
carrier grade IPTV Service Delivery Platform up-and-running now for zero
investment,\" says Gudjon Mar Gudjonsson, Industria\'s CEO. \"This means we are greatly
reducing the barriers to entry for new market entrants and easing the transition of
existing operators. The Zignal Cloud initiative is based on our experience from the
IPTV market, where we have learned that aggressive service providers are looking
more and more towards outsourcing parts of their services infrastructure.\"

The Zignal Cloud offering from Industria simplifies the process for service
providers of offering commercial TV over broadband offerings. Until now the industry
has been characterized with cumbersome and complex processes in terms of getting up
and running in offering carrier grade IPTV services. Zignal Cloud removes these
barriers by offering a highly scalable infrastructure in a hosted environment.

Building on a Reputation of Innovation

Last year Industria was recognizes in a market research study done for CNBC Business
Magazine as one of 50 most innovative company in Europe and described by the panel
of judges as being \"potentially one of the biggest contributors to a European future
of digital convergence and IPTV\". Industria continues to live up to this recognition
and is now offering its vast experience and pioneering technology platform to the
marketplace without any effort in installation of complex software solutions with no
upfront cost for the service provider.

The Zignal Cloud is the server infrastructure for TV set-top boxes, PC, media
centers and mobile devices. The consumer can experience rich media service using his
Zignal running device, as TV set-top boxes or their media enabled mobile handsets.
Services include Video on Demand, Pause live TV and Personal video Recording, to
name a few.

\"The Zignal Cloud offering includes pre-integrated services and applications which
service providers can choose from to add to their operational environment,\" says
Thorsteinn Yngvi Gudmundsson, VP Product Development at Industria. \"This
pay-as-you-grow model enables service providers to focus their resources on the
marketing side to increase pick-up rates.\"

Currently Zignal Cloud is available by invitation only, but service providers can
apply to be included in the program from the Industria website, www.industria.com.
Zignal Cloud will be commercially available in the third quarter of 2008.

About Industria

Winner of Red Herring 100 Europe award for 2006 and Global Telecom Business
Innovation awards in 2007, Industria is a leading provider of broadband TV solutions
and end-to-end digital services projects for telecommunications companies, network
owners and TV & entertainment providers. The Zignal suite of innovative TV solutions
enables service providers to offer full three-screen TV services, on TVs, PCs and
mobile handsets. Zignal helps network operators drive revenues by enabling broadband
TV, video, telephony and other services from different providers to share the same
broadband connection. Among Industria\'s customers are investment companies,
telecommunications companies, utilities and major property developers. The company
is involved in several cutting-edge broadband projects in Northern Europe and the
British Isles. For further information on Industria and the company\'s activities,
visit www.industria.com.

Web Site: http://www.industria.com

Contact Details: Corporate Communication Relations
+354 559-2000
media@industria.com

Austurstraeti 17
101 Reykjavik
Iceland
Tel: +354 559 2000
Fax: +354 559 2090