Released on: March 6, 2008, 7:18 am

Press Release Author: Miles Technologies

Industry: Software

Press Release Summary: Boost the power of your website and increase profits through
Conversion Optimization.

Press Release Body: MOORESTOWN, NEW JERSEY (March 5, 2008) - Miles Technologies, a
leader in business technology solutions, is pleased to announce a new service,
Website Conversion Optimization, to be offered by the Miles Marketing and Public
Relations Division.

Website Conversion Optimization is the art and science of structuring a website so
that more visitors are converted into customers. While most companies focus solely
on getting more traffic to their website, ultimately it is more sales or conversions
that determine the profits. A lot of these conversions depend on the customer
experience visitors have on the website, and whether it adequately reassures them
into making a purchase or calling the company. An effective website is one that will
persuade visitors to take the action you desire practically every time and make the
sale.

In order to convert as many users as possible into customers, business owners must
take several aspects of their website into account:
 Does the content provide enough information to reassure and tantalize the
visitor into making the conversion?
 Is the design of the website efficient as well as appealing?
 If you sell products online, is the buying process simple and secure?
 Is your site organized in a simple, concise manner so that visitors can
find the product or service they desire easily?
 Is your telephone number visible on all pages so that visitors can easily
pick up the phone should they have a question?
These are just a few examples of the ways in which any website can be enhanced to
optimize conversions.

"Keep in mind the ultimate goal of your website, whether it is an online purchase,
downloading information or signing up for a newsletter," explains Howard Irizarry,
Jr., Director of Miles Marketing and Public Relations at Miles Technologies. "Once
you have identified your website's goal, you can more easily determine what changes
should be made in order to make the user's experience a great one, so that they
cannot help but become your customer. Focus on making the process from home page to
your conversion easy, friendly and quick."

About Miles Technologies
Founded in 1997 and headquartered in Moorestown, New Jersey, Miles Technologies is
the leader in providing technology-based business solutions to small and
medium-sized businesses. Miles Technologies has additional offices throughout New
Jersey, New York, Pennsylvania and Washington, D.C.

Miles Technologies' Marketing & Public Relations (MMPR) portfolio offers website
design and development, graphic design services, search engine optimization, web
marketing, corporate marketing consultation and event coordination. Miles Marketing
& Public Relations also offers public relations consultancy to corporations
including local and online external releases, publications and television visibility
solutions. A pioneer in online marketing & public relations, MMPR also offers the
best in website conversion optimization and search engine marketing services.

For more information about Miles Technologies visit www.milestechnologies.com or
call (800) 496-8001


Web Site: http://www.milestechnologies.com

Contact Details: Miles Technologies
300 West Route 38
Moorestown, NJ 08057
800-496-8001