Released on: March 27, 2008, 7:07 am

Press Release Author: Yin Chang

Industry: Software

Press Release Summary: Spongecell introduces a free, easy-to-use online calendar to
empower small and mid-sized businesses (SMB) to market their events, move
merchandise off the shelves, and stimulate sign-ups.

Press Release Body: SAN FRANCISCO, March 26, 2008 - Spongecell introduces a free,
easy-to-use online calendar to empower small and mid-sized businesses (SMB) to
market their events, move merchandise off the shelves, and stimulate sign-ups.

Easily customizable, Spongecell can be integrated onto any website or blog to
promote new merchandise arrivals, seasonal sales, community events, restaurants, and
local, live entertainment venues. The unique marketing tool helps to mobilize
people to take action - from attending events to making purchases - by offering four
vital components for any business:

. A dynamic web-based software tool that can be used to create a calendar on a
website or a single event page that matches the look and feel of an existing
website.
. A powerful communications tool for sending out targeted email and SMS marketing
campaigns. Unlike other email and newsletter services, Spongecell integrates
interactive marketing features to help small business customers grow their user
database in a targeted and trusted way.
. A robust reporting and audience tracking tool that easily segments and targets
communications based on a customer's interaction with events on the calendar. A
business can track how well their customers are responding to an individual event,
measure attendance size, and conclusively provide detailed demographic information.
. A unique publishing tool that allows organizations to talk to their audience
across multiple digital media - including social media networks such as FaceBook and
MySpace.

"Small business owners are always looking for a competitive edge to increase
awareness of their business and offerings," said Ben Kartzman, CEO of Spongecell.
"No technical knowledge is required to get started with Spongecell and it is a
scalable marketing platform that can work or grow with businesses of any size. From
a local comic book store to a non-profit or a community event, it helps to solidify
customer loyalty and create opportunities with new customers. "

Currently, Spongecell is being used by:
. Realm Comics, a local comic book store in Shelby, Ohio
. Park Avenue CDs, a music store located in Orlando, Fl.
. Yari Film Group, one of the largest independent film distributors in North America
. Cielo Club, the undisputed NYC mecca for house music
. Divas Who Dine, a nationwide networking club for ladies who make things happen
. MeadDesign, a web design firm with clients including Al Young, Poet Laureate of
California

Other market segments that benefit from using Spongecell include artists and
entertainers, film and entertainment companies, gaming, local networking groups,
non-profit organizations, and cultural and community events.

For more information or to sign up for a free Spongecell online calendar visit
www.spongecell.com

About Spongecell

Spongecell provides an easy-to-use online events calendar and powerful marketing
tool that make events and promotions successful. It mobilizes people to take action
- from attending an event to making a purchase to inviting a group of friends to
participate in an activity. The software is currently being used by small
businesses, non-profit groups, entertainment and media companies, local networking
groups and community event managers as well as well-known brands such as Cielo Club,
Jamiroquai and Yari Film Group. Founded in 2005, the company is funded by Halo
Venture Partners, The Interpublic Group of Companies (IPG) and the Pilot Group.

# # #

Spongecell is a trademark of Spongecell LLC. All other names are properties of
their respective owners.



Web Site: http://www.phoenixmarketingcommunications.com

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