Released on: March 18, 2008, 3:40 am

Press Release Author: Rupiz Media

Industry: Internet & Online

Press Release Summary: Internet and Online Association (IOA) survey indicates that
Internet has become a permanent part of media consumption habits in India. The surge
in Search Industry has led renowned groups like Rupiz Media venture in the
subcontinent.

Press Release Body: The ecosystem has finally evolved. Today dotcoms are destined
for a good run. Owing to this Advertising has enormously evolved as an online
business model. Apart from the great liquidity there is also faith that people have
in Internet business.

The Search Marketing industry is another dimension to this. SEO has evolved as a
discipline in itself and it is annexing new grounds for expansion.
The recently held IAMAI-Pinstorm Search Marketing Seminar claims that there are in
total, 41630 companies advertising on search in India. Over 37mn Internet users
generate around 1bn searches, or it's a Rs.236cr market in India and only 1/3rd of
this amount is spent by the Indian organizations.

But why makes the "search" so proverbial?
Search marketing helps you manage your marketing effort. Mahesh Murthy, CEO Pinstorm
puts it as "a true indication of the intent- every search signifies that the right
prospect from the right location is looking for the right information about the
right product at the right time. "This is absent in traditional media where the
marketer is not aware as to what stage of the buying cycle the reader or viewer is
in.

If we talk of the imminent trends then experts opine that the long tail of search
will get longer. Peeyush Bajpai, co-founder Raftaar.com feels," The future of search
on the Internet is across various digital devices, and non English based- maybe even
bilingual."

Marketers are increasingly becoming keen to make their websites search-friendly.
Hence we see the sprouting of Online Media agencies. Rupiz Media
(http://www.rupizmedia.com/) is one such endeavor is a virtuoso in the Internet
Marketing domain. Having proved its mettle in the UK for over 3 years now, it has
now forayed into the Indian scenario.

Rupiz Media encompasses all aspects of online marketing namely Search Engine
Marketing and Web application Development.

Mr Rupinder Khurana, the co-founder and Director of Rupiz Media remarks," At Rupiz
Media it expands the influence of SEO. We believe in working out a viable strategy
whereby we not only build and promote a client site to search engines but also to
the user base (and, in turn, back the engines via user generated content, blogs,
etc."

The USP of Rupiz Media group is its home-grown cutting-edge search technology
called the "Search Matrix". Covering the alpha and omega of search, it aims to
deliver "maximum efficiency for each search campaign", as Ms Wali, the Co-Founder
and Business Head of Rupiz Media puts it.


Web Site: http://www.rupizmedia.com

Contact Details: Rupiz Media India
H - 23,
Sector - 63
Noida (U.P)
201301
Tel: +91-120-4216962