Released on: April 1, 2008, 2:52 am

Press Release Author: Gordon Daly,

Industry: Internet & Online

Press Release Summary: Prior to the introduction of NetEffect, data cleansing and
matching were batch-based, requiring an extensive processing time before results
were made available to the end-user.

Press Release Body:




Tampa, Fla,April 1, 2008 -- DataMentors®, the industry-leading full-service data
quality and management solutions company, announced today that it has launched
NetEffectT, a unique Internet-based real-time Transactional Cleansing and Matching
(TCM) solution.

Prior to the introduction of NetEffect, data cleansing and matching were
predominately batch-based, requiring an extensive processing time before results
were made available to the end-user. With NetEffect, using either an Internet
browser or installed thin-client, individual records are cleansed, matched and
results delivered back to the end-user in \"real-time.\" With NetEffect\'s
sophisticated pattern-based matching methodologies,even extremely corrupt records,
which include: misspelled names, addresses, email addresses or phone numbers, can be
matched with extreme accuracy. This functionality is well aligned with the needs of
industries requiring immediate and highly detailed security or marketing profiles
and is customizable to meet specific customer needs. Companies can immediately
identify a potential security risk or marketing opportunity and be able to react to
it instantly.

NetEffect uses recognized Internet-based protocols and can be used with both secure
(SSL) and un-secured access methods. Virtually an unlimited number of end-users can
potentially leverage the service simultaneously since its user access limitations
are based solely on the size of the database\'s access gateway. NetEffect has no
bandwidth limitations; businesses with 56K up to OC-192 connections can use the
service with equally impressive performance results.

DataMentors President Robert Orf said, \"This [NetEffect] is a paradigm shift to the
way businesses cleanse, match and update data. NetEffect is ideally suited for
companies of, literally, all sizes because of its \'real-time\' single record
processing functionality along with its extremely cost-effective pricing. With our
new service, businesses, in the blink of an eye, can now accurately recognize unique
individuals using just a name and address.\"

About DataMentors

DataMentors is a provider of database preparation and maintenance marketing
solutions featuring, DataFuse
http://www.datamentors.com/Products-and-Services/DataFuse.html, ValiData, PinPoint
http://www.datamentors.com/Products-and-Services/PinPoint.html, NetEffect and
Professional Services. These services are used individually or as an integrated
end-to-end turnkey database solution for a clean, highly granular and accurate
360-degree view of the customer through data validation, transformation,
standardization and householding. Offered as either a customer-premise installation
or ASP delivered solution DataMentors leverages proprietary data discovery,
reporting and analysis, campaign management, data mining and modeling practices,
identifying insightful customer sales and marketing directions.

Contact:

Gordon Daly,
Director of Marketing,
DataMentors, Inc.
Tampa, Fla
United States
+1.813.960.7800 x107
gdaly@datamentors.com (mchiodo@datamentors.com)
http://www.datamentors.com




Web Site: http://www.datamentors.com

Contact Details: Gordon Daly,
Director of Marketing,
DataMentors, Inc.
Tampa, Fla
United States
+1.813.960.7800 x107
gdaly@datamentors.com (mchiodo@datamentors.com)
http://www.datamentors.com