Released on: April 4, 2008, 10:15 am

Press Release Author: InvestorIdeas.com

Industry: Internet & Online

Press Release Summary: Watermarking Content Protection in Hollywood, USA Video
Interactive Corporation (OTC BB: USVO.OB) MediaEscort Deployed by Twentieth Century
Fox Home Entertainment; Cinea, Inc.'s Running Marks Allows On-Demand Content
Security

Press Release Body: POINT ROBERTS, WA and DELTA, BC - April 4,2008 -
www.DigitalMediaStocks.com, an investor and industry portal for the digital media
sector within Investorideas.com, reports on new developments in Watermarking content
protection technology in Hollywood and in the sector.

USA Video Interactive Corporation (OTC BB:USVO.OB ) (CDNX:US.V ) (Berlin:USF.BE )
(Frankfurt:USF.F) just announced that Twentieth Century Fox Home Entertainment, a
subsidiary of Twentieth Century Fox Film Corporation, a News Corp ( Market, News )
company has gone live with USVO\'s new copy protection software, MediaEscort(TM), to
protect the Studio\'s filmed entertainment content that is streamed via the Internet
to its various trade business partners in advance of DVD availability.

MediaEscort is a software application that resides on customers\' video server and
automatically and seamlessly embeds SmartMarks (invisible forensic information in
every frame of video content) during Internet delivery.

According to the Company, "TCFHE selected MediaEscort for online delivery of
streaming media content for review by retail buyers, distributors and others that
sell DVDs to the general public. The move provides the Studio\'s trade partners with
the convenience of being able to view its product simply on their office computer."

MultiMedia Intelligence reported in January, "applications leveraging content
identification technologies such as digital watermarking and fingerprinting are
growing rapidly and could surpass US$500 million worldwide by 2012. Key applications
include Internet and broadcast content monitoring, metadata association, copyright
control, content protection and forensics, and interactive advertising."

"Non-linear media distribution requires new enabling technologies, beyond
traditional encryption-based Digital Rights Management," according to Mark Kirstein,
president of MultiMedia Intelligence. "The growth of peer-to-peer distribution,
social networks, and content piracy is accelerating the need for watermarking and
fingerprinting."

The report goes on to say, "Digital watermarking will also compliment Digital Rights
Management (DRM) and Conditional Access technologies. Companies, such as Cinea,
Philips and Verimatrix, are positioning transactional digital watermarking for
integration in set-top boxes to increase content traceability and security. This
goal is to convince content owners to support earlier release of High Definition
video assets for video-on-demand and enable incremental revenue for pay TV
operators. Fox has already communicated that they will mandate watermarking for
early-release HD content."

Cinea, Inc., a subsidiary of Dolby Laboratories, Inc. (NYSE: DLB) recently announced
that its Running MarksT technology now enables traceable, stream-specific forensic
watermarking of encrypted content.

The Company recently stated, "Our customers have inquired about watermark deployment
within an encrypted environment, since many motion picture studios and other
high-value content providers mandate encryption as a part of their overall content
protection requirements," said Rob Schumann, General Manager of Cinea, Inc. "Running
Marks allows system operators to meet content providers' stringent security
requirements in an efficient and secure manner."

Other news in the sector, Digimarc\'s ID Systems was acquired by L-1 Identity
Solutions (Market, News), allowing Digimarc (Market, News) to focus on the growing
demand for Digital Watermarking solutions.

From the Company's release, "This relationship comes at a particularly opportune
time for Digimarc, as we are experiencing an inflection point in adoption and
revenue growth for digital watermarking," said Davis. "Our technology is beginning
to permeate the full range of media content, from banknotes and secure credentials
to television, movies, music, video games, digital images, advertisements,
packaging, and industrial goods."

Digital Media Showcase Company:

USA Video Interactive Corp. (\"USVO\") designs and markets technology for delivery of
digital media. USVO developed its MediaEscort(TM), MediaSentinel(TM) and
SmartMark(TM) digital watermarking products and technology to provide a robust means
for producers and distributors to invisibly protect their content. USA Video
Technology Corp., a wholly owned subsidiary of USVO, holds the pioneering patent for
store-and-forward video, filed in 1990 and issued by the United States Patent and
Trademark Office on July 14, 1992; it has been cited by at least 165 other patents.
USVO holds similar patents in Germany, Canada, England, France, Spain, Italy, and
Japan. Visit www.usvo.com or the company showcase on Investoideas.com at:
http://www.investorideas.com/CO/USVO/Default.asp

About InvestorIdeas.com:
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markets including China, India, the Middle East and Australia.

The site also features a growing directory of Digital Media Stocks for independent
investor research at: www.digitalmediastocks.com/DMS/Stock_List.asp

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currently compensated by featured companies, news submissions and online
advertising. Disclosure: USA Video Interactive Corp., (OTCBB: USVO; TSX: US.V) $4000
per month and 200,000 options (renewal as of April3, 2008)


For more information contact:
Dawn Van Zant: 800.665.0411
Email: dvanzant@investorideas.com

Source: Investorideas.com, DigitalMediaStocks.com, USA Video Interactive Corp, Dolby


Web Site: http://www.digitalmediastocks.com

Contact Details: Dawn Van Zant: 800.665.0411
Email: dvanzant@investorideas.com