Released on: April 30, 2008, 2:12 am

Press Release Author: Steven Style

Industry: Marketing

Press Release Summary: Indianapolis Candy Company Set to Sour the Action at Top
Confection Industry Convention

Press Release Body: Chicago, IL,April 30,2008--Candy Dynamics, a cutting edge
marketer of popular sour candy products, announced today that it will debut two new
products in the company's ever-growing line of Toxic Waste® sour candy, at the 2008
All Candy Expo. The company's booth will also be the center of sour power action at
the show with: updates for attendees on their ongoing environmental awareness
programs, the live debut appearance of Mr. Toxie Head, special areas showcasing the
new challenging and entertaining website computer game, and the return of the
popular Toxic Challenge Meter. The announcement was made by Karen Windle-Burcham,
President of Candy Dynamics.

Following on the enormous success of recent line extensions, Candy Dynamics will
showcase two new sour packed products at this year's show; the Toxic Waste Nuclear
Sludge® Sour Bar Laydown Bag, and the Toxic Waste® Hazardously Sour Candy® Bank. In
addition, the company will debut a new larger size collection of its popular Toxic
Waste Sour Candy Sprays®.

Toxic Waste Nuclear Sludge Sour Bar Laydown Bags contain an assortment of bite-size
sour Green Apple, Blue Raspberry, and Cherry miniature candy bars sealed in high
impact packaging. Currently available as .7 oz (20g) full-size bars, these
sensational new miniature bars offer the maximum in sour flavor punch. Toxic Waste
Nuclear Sludge Sour Bar Laydown Bags will offer yummy sour candy fun and will be
available in 30 and 80 .28 oz (7.9 g) unit count retail display laydown bags (24
laydown bags per 30 unit count case/6 laydown bags per 80 unit count case) at the
manufacturer's suggested retail price of $1.99, and $5.00 per laydown bag,
respectively. Especially produced for distribution to ghouls and goblins on
Halloween, these laydown bags are scheduled to hit retail beginning in the third
quarter of 2008.

Packed in a three dimensional plastic toy drum coin bank, the Toxic Waste
Hazardously Sour Candy Bank container overflows with 28 pieces of candy, in an
assortment of five sour flavors- Blue Raspberry, Black Cherry, Green Apple, Lemon,
and Watermelon. As a bonus, this cool new drum sports a coin slot and doubles as a
bank for loose change, and is a fun collectible for kids and adults alike. The
Toxic Waste Hazardously Sour Candy Bank will be available (six banks per case) at
the manufacturer's suggested retail price of $1.99 beginning in the third quarter of
2008.

An innovative liquid sour-candy-and-toy-in-one, each Toxic Waste Sour Candy Spray
features one of three collectible Toxic Waste character finger puppets, Professor
Sauernoggin (the inventor of Toxic Waste Candy), Mr. Toxie Head (Professor
Sauernoggin's Alter Ego), and Hazmat the Lab Rat (Professor Sauernoggin's faithful
pet rat). Previously released as 7 mL, the redesigned product will now be offered
as an impressive 10 mL spray, representing an almost 50% increase in yummy spray
candy. The new sprays will be available in four delicious sour flavors, Blue
Raspberry, Cherry, Green Apple, and Strawberry, in 12 unit assorted flavor retail
display boxes (12 display boxes per case/case pack: 12X12) at the manufacturer's
suggested retail price of $0.99 per spray beginning in the third quarter of 2008.

Candy Dynamics offers an array of existing Toxic Waste candy products that are
guaranteed to make all kids pucker with sour delight. The flagship product, Toxic
Waste® Hazardously Sour Candy®, has the only double-action sour flavor on the
planet, and is packaged in a novelty toy toxic waste drum. Available in sour Green
Apple, Cherry, and Blue Raspberry flavors and sealed in high impact packaging, Toxic
Waste Nuclear Sludge® Sour Bars will please candy lovers everywhere.

Finally, Toxic Waste Sour Dip & Lick Lollipops® combine a delicious sour lollipop
with intense Toxic Waste sour powder. Featuring a specially molded lollipop shape
that allows for the maximum in sour flavor powder punch per dip, this treat offers
kids an interactive candy eating experience that promises yummy non-stop fun with
each and every dip and lick.

Candy Dynamics' presence at the All Candy Expo isn't just about candy. The company
will also be passing along the news that in celebration of Earth Day 2008 they are
proudly hosting the second annual Toxic Takedown ChallengeT. The Toxic Waste
Hazardously Sour Candy Toxic Takedown Challenge promotes environmental awareness for
kids of all ages (six years old and up) and encourages them to pay tribute to the
environment by actively participating in Earth Day festivities.

Now through May 31st, the public is invited to visit www.toxicwastecandy.com to
enter a drawing for a chance to win Toxic Waste candy and a $500 United States EE
Series Savings Bond. Participants are asked to fill out an entry form and submit a
tip or creative idea about what people can do to help the planet and the
environment. One lucky grand prize winner will be awarded a week's supply of Toxic
Waste candy and the Savings Bond, plus 25 runner ups will win Toxic Waste Candy.
Winners will be announced on June 6th, and their entries will be posted on the Toxic
Waste website.

About Candy Dynamics:

Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer
of sour candy products. Its flagship product, Toxic Waste Hazardously Sour Candy,
is an innovative and phenomenally popular, one-of-a-kind, double-action sour hard
candy treat that has become a hit with candy lovers of all ages worldwide.
Currently enjoying healthy sales and brand awareness, future sales expectations are
high as the company continues to support the brand with aggressive marketing
programs and further builds its distribution chains in the US and internationally.
Line extensions include Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy
Sprays, and Toxic Waste Sour Dip & Lick Lollipops with other innovative products
continually in development for the Toxic Waste brand. An environmentally conscious
company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of
recycled material in its packaging and through sponsorship and participation in
environmental awareness programs. For more information, visit
www.toxicwastecandy.com.
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Contacts:
Steven Style / Jeffrey Assisi
The Steven Style Group
New York City
Phone:212-465-1290
Fax:212-465-1299
stevens@stylegroup.com
jeffa@stylegroup.com
http://www.toxicwastecandy.com

Web Site: http://www.toxicwastecandy.com

Contact Details: The Steven Style Group
New York City
Phone:212-465-1290
Fax:212-465-1299
stevens@stylegroup.com
jeffa@stylegroup.com
http://www.toxicwastecandy.com