Released on: April 15, 2008, 9:56 pm

Press Release Author: Barbara Stracner

Industry: Media

Press Release Summary: Ridata Solid State Drives (SSD) Will Also be on Exhibit at
The Embedded Systems Conference

Press Release Body: Diamond Bar, California, April 14, 2008 -- Advanced Media, Inc.,
is a manufacturer and marketer of the popular Ridata brand of recordable DVD media,
electronic storage products and digital media accessories. Ridata SSD will be
offered via Ingram Micro Inc. (NYSE: IM), the world's largest technology
distributor. Advanced Media will be demonstrating the advantages of Ridata SSD's in
Booth # 2025 at the upcoming Embedded Systems Conference in San Jose, CA on April
15-17, 2008.

"We are pleased Ingram Micro has selected our award-winning Ridata Solid State
Drives to offer as an option for the wide variety of resellers they work with. The
energy efficient drives provide many benefits over hard disk drives including fast
boot up and access times that improve overall system performance," remarked Harvey
Liu, Advanced Media President.

The Ridata SSD drives are now available to resellers through Ingram Micro, for the
retail, SMB, government industrial and education markets. Advanced Media has also
created a series of educational materials designed to help the end consumer better
understand SSD and make an educated purchase decision. For more information on the
Ridata educational SSD materials available for posting to retailer's websites that
address compatibility issues, tips for the ultimate system design and easy
integration please contact Denise Starbird via email at: denises@riteusa.com.

Advanced Media's distribution agreement with Ingram Micro is facilitated through
AccessChannel Partners LLC which enables Ingram Micro to offer Ridata SSD as an
alternative to hard disk drives to its retailers, SMB, government and
education-oriented clients. Ridata SSDs offers the right mix of cost and performance
to satisfy today\'s demanding storage requirements to resellers in the U.S.

Benefits:
Businesses today are under pressure to conserve revenue and go green. Ridata SSD
drives help solve both these challenges. Durable Ridata Solid State Drives have no
moving parts, which allow them to be virtually silent, run cooler, and use less
power than a traditional hard disk drive. They are better equipped to survive in
harsh environments and also offer strong shock tolerance. Most computer veterans
have experienced hard drive failure and the hours of work involved in restoring
data. SSD offers a solution that may replace mechanical hard drives as the storage
medium of choice.

Performance:
The Ridata 2.5" Turbo SATA SSD drive is a solid-state flash disk, based on NAND
flash technology. Using single-level-chip technology, the Ridata SSD drive provides
consistent performance and has lower-power consumption than hard disk drives so
mobile user time is dramatically extended. Meeting bus interface industry standard
Serial ATA (SATA) ensures there are no host compatibility or upgrading issues. The
Ridata drive offers reliable temperature (0 to 70C) and humidity resistance,
assuring long-lasting data storage.

About Ingram Micro:
As a vital link in the technology value chain, Ingram Micro creates sales and
profitability opportunities for vendors and resellers through unique marketing
programs, outsourced logistics services, technical support, financial services, and
product aggregation and distribution. The company serves 150 countries and is the
only broad-based global IT distributor with operations in Asia. Visit
http://www.ingrammicro.com.

About Advanced Media (RITEK USA):
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world\'s largest
optical media manufacturer. Advanced Media is the sole North and South American
marketer and distributor of the RIDATA brand of recordable DVD media as well as
other types of electronic storage media. Since its formation in 2001, Advanced Media
has experienced phenomenal annual growth and is already a leading marketer of
electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the
cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards. The brand
also features USB EZ Drives including the award-winning Yego USB Hub drive and the
Twister USB drive. Ridata's cornerstone products include Blu-Ray, DL DVD-R/+R,
DVD+/-R/RW.

RITEK for years has been defining and redefining the optical storage market. Around
the world, its name is synonymous with innovation, quality, and unparalleled
consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green Mark
certification from the EPA prove RITEK\'s commitment to quality control. Advanced
Media is headquartered in Diamond Bar, California.
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Contacts:
Barbara Stracner
Antarra Communications
Diamond Bar, California
(714) 891-3660
bstracner@antarra.com
http://www.ritekusa.com
http://www.ingrammicro.com

Web Site: http://www.ritekusa.com,http://www.ingrammicro.com

Contact Details: Barbara Stracner
Antarra Communications
Diamond Bar, California
(714) 891-3660
bstracner@antarra.com
http://www.ritekusa.com
http://www.ingrammicro.com