Released on: April 17, 2008, 3:42 am

Press Release Author: Kelly Larsen

Industry: Marketing

Press Release Summary: Pay Per Click (PPC) Summit, the one stop internet marketing
educational workshop covering expert strategies in Search Engine Optimization (SEO),
Pay Per Click Advertising (PPC Management) and Search Marketing.

Press Release Body: San Francisco, CA,--- Pay Per Click Summit internet marketing
workshop leader, today announced that Microsoft and other industry experts will
present exclusive search marketing content for improving online advertising ROI at
the upcoming San Francisco Summit on May 19-20. The Keynote features Microsoft\'s
Jorie Waterman who will present \"Keyword Research and the Campaign Lifecycle\" on
Monday, May 19 at 8:30 a.m.

A seasoned search marketing expert, Waterman is from the Microsoft Keyword Services
Platform team. She joined Microsoft\'s adCenter as a Lead Program Manager in 2007 and
has been in the interactive marketing world for over a decade working client-side,
agency-side, and now with a search engine. PPC Summit attendees will learn about the
Microsoft Keyword Services Platform (KSP), how to access KSP data using the adCenter
and how it can be used at each stage of the campaign lifecycle. Other exclusive
search marketing techniques will also be shared with attendees during this
educational internet marketing session.

\"The San Francisco Summit will introduce experts from Microsoft, Business.com,
Google and more as they discuss effective keyword techniques, search analytics and
strategies to help online advertisers gain better ad placement at the lowest cost,\"
said Mary O\'Brien PPC Summit Chairman. \"Attendees will be taken step by step through
internet marketing tools and see specific scenarios for opening up new online
advertising possibilities. Our expert trainers bring a broad industry perspective
coupled with hands on knowledge of online advertising technologies and Pay Per Click
techniques,\" said O\'Brien. \"During the two-days packed full of exclusive content,
trainers share expert SEM strategies and practical insights to increase Pay Per
Click and Search Marketing conversions.\"

The workshop sessions are designed to connect internet advertisers with profitable
insider search engine marketing strategies during interactive how-to sessions.
Attendees will learn how to increase their sales and make more money with pay per
click advertising. To learn more about this expert search marketing information and
start receiving insider tips, please go to http://www.ppcsummit.com/?prweb and sign
up for the \"Secrets Revealed\" email newsletter.

Attendees will have the opportunity to network and learn about new technologies from
industry leaders such as Engine Ready, Clicktracks, Microsoft and the Direct
Marketing Association of Northern California. PPC Summit is also pleased to partner
with regional marketing associations including the San Francisco Ad Club, Ecommerce
Merchants (ECMTA), Sacramento Advertising Club, Ecommerce Catalog Club of Northern
California, Search Engine Marketing Association of Portland (SEMpdx), Las Vegas
Interactive Marketing Association and the Web Marketing Association (WMA).

These events fill up fast! All interested participants should register by the April
28 early bird date to reserve their seat and save $200 off the full conference pass.
Registration is now open online at http://www.ppcsummit.com/?prweb. Any questions
regarding the meeting can be directed to mailto:press@ ppcsummit.com.
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Contact:
Kelly Larsen
PPC Summit
San Francisco, CA
(360) 554-9683 ext. 707
press@ppcsummit.com
http://www.ppcsummit.com/?prweb

Web Site: http://www.ppcsummit.com/?prweb

Contact Details: Kelly Larsen
PPC Summit
San Francisco, CA
(360) 554-9683 ext. 707
press@ppcsummit.com
http://www.ppcsummit.com/?prweb