Released on: April 7, 2008, 8:33 pm

Press Release Author: Magnifi Online

Industry: Marketing

Press Release Summary: Web Retool hires Magnifi Online to manage Search Engine
Marketing campaigns for real estate clients.

Press Release Body: Denver, CO - April 9th, 2008 - As the real estate industry gets
more competitive, the importance for an online presence becomes increasingly more
important. The latest figures show that more than three out of every four home
buyers search online as their first step of the home buying process.

Web Retool, a web design and online marketing company specializing in the real
estate industry, recognized the importance of marketing their client's websites
through search engines.

"Web Retool was interested in partnering with Magnifi Online to provide their
clients with services that help them gain visibility on the search engines, so that
the Realtors can be easily accessible to real estate buyers and sellers and increase
lead generation through their websites," said Andie Jones, Director of Client
Services at Magnifi Online, a full service search engine marketing agency.

Magnifi Online made a foray into the real estate industry in 2007 when Kris
Hutchinson, President and CEO of Magnifi Online, presented to more than 300
Realtors® at the California Association of Realtors Expo in Anaheim, CA. Through
this initiative, Magnifi Online aligned with Web Retool and recently held a joint
presentation at a Keller Williams meeting in Santa Monica, CA.

"Search engine marketing is especially relevant for my real estate clients. Their
prospects are typically searching for them through Google and other popular search
engines using generic terms, such as 'Santa Monica real estate'," said Jon Varsano,
President of Web Retool. "We need to ensure their sites are found when the potential
clients are looking for them, and I'm confident that Magnifi Online can accomplish
this through their advanced search engine marketing expertise."

The partnership between Magnifi Online and Web Retool will provide real estate
agents with a one-stop shop for online success, where they can have their website
developed, optimized for the search engines, and promoted through fully-managed,
scalable Pay-Per-Click (PPC) search engine advertising campaigns.

"During this time, when the real estate market has softened, Realtors are realizing
that they must strengthen their focus on marketing," said Jones. "And, because so
many people use the Internet to begin their house search, Realtors are discovering
that they need to have a website that is easily located on the search engines, where
their target audience is searching for them."

Web Retool and Magnifi Online have put together flat rate search engine marketing
programs for Web Retool's clients that work well within the average Realtors'
budget.

Web Retool specializes in web-based marketing for the real estate industry offering
personalized service to help simplify the intricacies of the World Wide Web through
custom websites, web video, internet marketing, and email marketing. Real estate
professionals do not need to spend valuable time learning how to create and promote
a website. By providing the most comprehensive service for real estate agents,
brokers, property managers, financing companies, and developers, Web Retool takes
care of the technical details while the client concentrates on their core business
objectives. For more information about Web Retool's search engine marketing
programs, visit their website at
http://www.webretool.com/internet_marketing.html

About Magnifi Online
Magnifi Online, Inc. is a strategic search engine marketing (SEM) and search engine
optimization (SEO) company with results-based experience increasing conversions and
improving ROI. They partner with advertising agencies and independent advertisers in
industries such as e-commerce, real estate, finance, health and technology. Magnifi
Online's success comes from employing a customized and hands-on approach to each one
of its clients' campaigns.

Magnifi Online is based in Denver, CO and can be contacted at (800) 490-1778, or by
visiting http://www.MagnifiOnline.com. Questions regarding this release should be
directed to June Bryant at (800) 490-1778 or info@magnifionline.com.


Web Site: http://www.magnifionline.com

Contact Details: 9837 Burberry Way
Littleton, CO 80129
(800) 490-1778 (toll-free)
info@magnifionline.com