Released on: April 12, 2008, 11:58 am

Press Release Author: Robox Studios

Industry: Advertising

Press Release Summary: Robox Studios partnered with Pulse Creative to create WCKD
DJ, a fast-paced DJ scratching game.

Press Release Body: The flash game, WCKD DJ, was designed for the WCKD Clothing
company, a youthful lifestyle brand, to expand their online presence and extend
brand awareness to a new demographic.

Playing off the success of Guitar Hero, Robox Studios and Pulse Creative created a
DJ scratching game styled after the popular console game, in which the player
controls a DJ at a turntable, hitting the appropriate key to match the corresponding
beat.

The player can choose an ethnicity and gender for their character as well as
different outfits that showcase the latest WCKD line of clothing. All elements of
the game can be updated to match the latest releases from the client, adding new
songs and new clothing and extending the advertising potential of the game.

Robox Studios and Pulse Creative are located in New York City.

Web Site: http://www.mywckd.com/wckd_dj_gold/

Contact Details: David Pietrandrea
68 West 10th St. #31
New York, NY 10011
646 361 5704
http://roboxstudios.com
david@roboxstudios.com