Released on: April 17, 2008, 10:53 am

Press Release Author: Brian Solis / FutureWorks, Inc.

Industry: Internet & Online

Press Release Summary: SezWho 2.0 Adds Support for Blogger, Drupal, Open Source
Forum and Bulletin Board Platforms, OpenID, Customizable Templates, and RSS-Based
Activity Streams

Press Release Body: LOS ALTOS, Calif. - April 17, 2008 -- SezWho (www.sezwho.com),
the leading provider of content rating and community-based reputation services for
the social web, today announced the availability of version 2.0 of the SezWho
platform. The new release offers wider reach, allowing users to rate posts as well
as comments, and expands its blogging platform support to Google's Blogger.com
(beta), Drupal, and WordPress 2.5. In addition to blogs, SezWho users can now engage
in social interactions within SezWho-enabled open source phpBB communities,
including bulletin boards and forums.

The SezWho service captures valuable information about the history and expertise of
individual contributors, encourages more thoughtful commentary, and cultivates
community engagement. Community participants use SezWho to rate each other\'s posts
and comments by indicating whether the content was useful or not. This rating is
added to cumulative rankings, providing an overall score associated with individual
profiles and allowing visitors to demonstrate their expertise and knowledge
throughout all SezWho-enabled sites.

SezWho 2.0 features enhanced user interface flexibility, allowing users and site
owners to personalize the look of their SezWho-powered discussions with full CSS
support and customizable templates. A number of pre-packaged options and support for
template modifications help community managers and users achieve a look that
complements the community. Cross-platform support for avatars lets users import
their existing avatars from such services as Gravatar, further reinforcing their
social identities and simplifying the creation of SezWho profiles. Identities can
also be URL-based, allowing users to build the reputation and credibility of their
own websites.

Furthering its commitment to openness, the company is also offering a Developer
Toolkit, which provides a platform for developers to build SezWho plug-ins and adapt
them to virtually any platform on the Web. Participating developers receive a coding
guide, sample code, and APIs to integrate SezWho within any social media site on any
platform Web-wide. In addition to making SezWho APIs public, the SezWho activity
stream is now available via RSS for feed readers, enabling anyone to subscribe to
and track SezWho-powered conversations. Added support for open user authentication
via OpenID simplifies identity management for SezWho users who participate on many
types of social media sites, which today include more than 80 million blogs, 20
million discussion boards, and countless wikis and content sharing sites.

\"SezWho 2.0 is a response to the valuable feedback of our users and addresses the
need for new ways to engage community members through a more flexible, open
experience," said SezWho CEO and Founder Jitendra Gupta. "SezWho's new customization
options, support for additional conversation platforms, and even more powerful
reputation management capabilities transform the way social media conversations take
place. Users can now participate seamlessly across several types of social media --
including the most common blogging platforms and phpBB forums and discussion boards
-- with a single identity and presence that builds reputation over time."

Added reputation and context features include support for anonymous ratings and
authenticated ratings. SezWho 2.0 features new authentication capabilities that
improve the overall quality of discussions and enable authenticated users to build
credibility and reputation more quickly. Improved analysis of context-based
reputations and participation-based scoring enhance the reputation of users who
participate with greater frequency. Active SezWho participants can earn credits
based on their participation.



About SezWho
SezWho (www.sezwho.com), launched in June 2007, is a collaborative review and
reputation service that informs and improves conversation across distributed social
spaces. It supports blogs, forums, social networks, wikis, and any site with
collaborative content. SezWho encourages a more engaged community by inspiring
commenters to leave more insightful comments, as well as having readers vote on the
feedback of others.

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Web Site: http://www.future-works.com

Contact Details: Brian Solis
brian@future-works.com