Released on: May 14, 2008, 3:21 am

Press Release Author: Bone Fish Ltd

Industry: Software

Press Release Summary: In preparation for its tenth anniversary at the beginning of
next year, Bone Fish Ltd, the leading provider of white label dating and adult
networking sites, has taken significant steps to further evolve its
highly-competitive affiliate programme to better cater to its 14,000 affiliate
partners and 3.1 million members. It has also undergone a complete re-branding and
now boasts a more modern and upbeat corporate identity, which can be markedly seen
on the company website found at: www.bone-fish.com.

Press Release Body: Bone Fish Ltd, the world's first-ever free provider of white
label dating solutions since 1999, has recently undergone a complete corporate
re-branding and this week reveals to its partners and the general public its
innovation campaign for the coming year.

With an existing client base of over 14,000 affiliates, Bone Fish Ltd is a firm
leader in its sector with a solid reputation of honesty, openness and personalised
professionalism. Offering a complete platform and backbone that allows partners to
setup, execute and operate niche dating and adult networking sites at the touch of a
button - and without paying any set up or maintenance costs - Bone Fish Ltd
continually strives to offer the most comprehensive and unparalleled service and
programme on the market today.

In preparation for its tenth anniversary at the beginning of next year, this month
the directors at Bone Fish Ltd took the step to revolutionise the image of the
company and reinforce its identity. Most noticeably, this can be seen online at
www.bone-fish.com. Michael Fitzgerald, director of Bone Fish Ltd, says: "To
commemorate our first decade in the online dating and adult sector - and to prepare
ourselves for the journey ahead - the team at Bone Fish Ltd made the decision to
modernize and completely re-brand the company image to take on a more contemporary,
upbeat and proficient standing in the white label dating marketplace. Because
although we have surpassed the targets set-out in our 1999 ten-year plan, in a
sector as competitive as ours it is important to continually innovate and change to
ensure success for the future."

The new Bone Fish Ltd website provides potential affiliates - largely webmasters,
marketers, affiliate managers and online entrepreneurs - with sufficient information
on how the white label dating provider and its highly-reputed affiliate scheme
works. It also provides a number of resources for existing affiliates (forum, help
desk, blog, information regarding promotions and bonuses), and offers direct access
to the administration centre which allows registered partners to set up, design and
operate their niche networking websites. It is also through this admin centre that
affiliates are able to control and monitor their current sales, analyse their sales
history, track outstanding commissions and identify existing bonus targets.

Nevertheless, it appears that the re-branding of the company identity and the change
in website design are not the only innovations afoot at Bone Fish Ltd. This week,
co-founder and director of the operation, Graham Hampson, unveiled that a new and
improved Bone Fish service will be up and running in the coming months, and is set
to be bigger and better than any other service currently on offer.

"At this stage I can not reveal all of our trade secrets, but I can disclose that
the new service will be unlike anything on the market today. Our admin centre will
better serve our affiliates and will offer many more networks, and our members will
be able to make better use of a number of advanced options to help them make their
match. Just to give you an idea, new features on our service include: a very precise
personality profile-matcher based on the works of Carl Gustav Jung, an astrological
profiler that will take member matching to new heights, an advanced advert wizard
that will create personalised and very creative profile adverts at literally the
touch of a button. and much, much more".

"Ultimately, our aim is to ensure that Bone Fish Ltd offers a service to both
affiliates and members that is unparalleled in the marketplace, and to give those
that are looking to tap into the online dating and networking industry the chance to
build their own unique and very successful brands without necessarily having any
real previous experience. Because ultimately, we offer a complete platform and
backbone so that all affiliates need to do to ensure success is market their sites
to the rest of the world."

The new Bone Fish service is set to be launched later on this year and will
undeniably benefit both new and existing affiliates alike. It will also provide
members with a more advanced online dating/networking experience, with more accurate
member matches and an abundance of ground-breaking features. For more information on
the affiliate programme and service, please contact the Public Relations Department
at pr@bone-fish.com. Alternatively, please visit the newly-branded website found at
www.bone-fish.com.


Web Site: http://www.bone-fish.com

Contact Details: For further information:
Bone Fish Ltd,
Press Department
3rd Floor International House
Bell Lane
Gibraltar

Tel: 40335 / Fax: 40513
Email: pr@bone-fish.com
www.bone-fish.com