Released on: May 14, 2008, 4:34 am

Press Release Author: Cathryn van der Walt

Industry: Internet & Online

Press Release Summary: Yellowfin is an Australian Business Intelligence company
whose BI solution can be easily integrated into any third party application or
delivered as a stand alone enterprise platform.


Press Release Body: Sydney, 14 May 2008 --- The ability to report on key business
metrics via customer portals has become a deciding factor in today's outsourcing
contracts as businesses demand greater transparency and accountability from their
suppliers. That's according to leading business intelligence company, Yellowfin,
which says it is increasingly providing solutions to outsourcing companies whose
customers want them to underpin their offerings with advanced reporting tools and
customer portals so they can monitor the outsourcer's performance in real time.

Yellowfin CEO, Glen Rabie said momentum for outsourcing continues to grow as
businesses seek to lower their costs by leveraging the capabilities of specialist
providers. However, he said companies on their second or third round of outsourcing
contracts have learned the hard lessons from past experience and now expect far more
of their suppliers than simply reducing their expenses.

"In the early days of outsourcing, companies just looked at their transaction costs
and didn't think through all the implications for their business," Mr Rabie said.
"This meant that those who outsourced their HR function had less control over how
they met their regulatory and insurance obligations, while companies outsourcing
their marketing or product fulfillment lost access to key customer data."

Mr Rabie said today's outsourcing customers are driving a new level of service
delivery by requiring their supply partners to provide extensive reporting of a wide
range of business metrics to enable them to track their KPIs and ensure they meet
their regulatory obligations.

"Regardless of whether they are a full service provider or deliver Software as a
Service online, today's outsourcers are expected to demonstrate a level of
sophistication in their business intelligence that keeps the customer fully informed
about the function being outsourced."

Yellowfin Levels the Playing Field
The business realities of outsourcing as a low margin, high volume approach means
that small and mid-sized outsourcers can rarely afford expensive business
intelligence tools, which is where Yellowfin's affordable, web-based solutions come
in.

"Yellowfin takes the hard work and expense out of business intelligence with
intuitive, easy-to-use solutions that integrate seamlessly into clients' existing
systems and provide real-time access to a full array of reporting, analysis and
collaboration tools via an online portal," said Mr Rabie.

One of Yellowfin's clients recently won a major outsourcing contract on the strength
of its ability to provide the customer with online, searchable access to detailed
business analytics about the outsourced function.

"Customers are no longer willing to simply give up control of any part of their
organisation and nor should they. They want the reporting capabilities and
transparency that will enable them to track their performance in all areas of the
business, regardless of who actually delivers the service."

Mr Rabie said advances in technology made it possible for outsourcing companies to
provide secure access to customer and transactional records online.

"We're increasingly seeing situations where contracts are being awarded on the
strength of the outsourcer's ability to support their service delivery with business
metrics and analytics. Indeed, companies which fail to leverage these technological
advances to enhance their offerings are destined to lose market share to their more
proactive competitors," he said.

ENDS

About Yellowfin
Yellowfin is an Australian Business Intelligence company whose BI solution can be
easily integrated into any third party application or delivered as a stand alone
enterprise platform. Yellowfin is an innovative and flexible 100% web-based solution
for reporting and analytics, providing a full range of data access, presentation and
information delivery capabilities.
Press release distributed by PressReleasePoint(http://www.pressreleasepoint.com/)

For further information please contact:
Glen Rabie Yellowfin 03 9642 2241
Cathryn van der Walt BoydPR 0402 327 633


Press Contact :
Cathryn van der Walt
Yellowfin
Sydney
0402 327 633
cathryn@12worlds.com
http://www.12worlds.com

Web Site: http://www.12worlds.com

Contact Details: Cathryn van der Walt
Yellowfin
Sydney
0402 327 633
cathryn@12worlds.com
http://www.12worlds.com