Released on: May 6, 2008, 3:35 am

Press Release Author: Junaid Faruq/ DNA-DX

Industry: Internet & Online

Press Release Summary: DNA-DX has amalgamated the polar opposite worlds of Art and
Science and found a revolutionary way to display the human genome through stunning
art pieces aptly titled \'GenePortraits\'.

Press Release Body: Dubai, UAE - May 05, 2008.
DNA-DX has amalgamated the polar opposite worlds of Art and Science and found a
revolutionary way to display the human genome through stunning art pieces aptly
titled \'GenePortraits\'. Using cutting edge techniques in molecular biology and
digital imaging, DNA DX has created \'personalised\' and \'customized\' genetic art that
is both visually and spiritually appealing.
Project director Junaid Faruq states \"Genetic art is a revolutionary concept in
modern art and design, and DNA DX is the only company to have developed and launched
such a stunning product for the first time in both the Middle East and Asian
continents\"
The process is simple; the DNA DX website allows you to choose the size and color of
your portrait from more than 20 different color combinations, in essence customizing
the look of your genome and making your portrait inimitable and unique.
On placing an order, a DNA sampling kit consisting of an easy to use \'cheek swab\' is
sent to you. The collection of buccal (cheek) cells is extremely easy, painless and
can be done in the comfort of your own home.
Your DNA sample is processed by DNA DX and a high resolution photo of your unique
\'genetic band pattern\' is taken, and image is subsequently printed onto superior
quality canvas using a special printing technique and is then sent directly to your
door.
Dr Faruq Badiuddin, Chairman of Eastern Biotech and Life Sciences states
\'GenePortraits are a product of state of the art genetic science, cutting edge
imaging technology and high end printing technologies combined to create striking
contemporary art. They are a demonstration of how modern technologies can make a
significant impact on the world of modern art\'
With a zeal for innovation, Junaid Faruq utilized his technical background and
creativity to develop GenePortrait. Junaid believes Dubai is becoming a new capital
for design, fashion and the arts in the Middle East in league with style capitals
such as Milan and Paris.
Junaid states \"Our GenePortraits are very fitting for a populace and culture that
oozes style, class and has a thirst for exclusivity that our genetic art inherently
provides\"
GenePortraits make the ultimate gift for weddings, anniversaries, birthdays and also
highly impressive corporate gifts. Combination GenePortraits allows up to four
individuals\' genomic DNA to be displayed onto one piece of canvas. Prices range from
$420 to $1020
DNA DX is a joint venture project of Eastern Biotech and Life Sciences and Arabtel
FZCO led by project director Junaid Faruq. Eastern Biotech and Life Sciences is a
biotechnology company that specializes in providing Genetic and DNA Testing services
in the Middle East region and is a member of DUBIOTECH Biotechnology Park and
provides the scientific technologies required for operations of DNA DX. Arabtel FZCO
is a company based in Jebel Ali Free Zone that has trading interests in a wide range
of fields and is the marketing engine of DNA DX.
For more information, visit www.dna-dx.com


Web Site: http://dna-dx.com

Contact Details: Junaid Faruq
DNA DX
Emaar Business Park, Building No.2
Office 560, 5th Floor,
Dubai
Tel: +971 50 389 6949
Email: junaid@dna-dx.com