Press Release Summary: Stylish Redesign and New Layout Create an Improved Shopping Experience for Consumers
Press Release Body: New York, NY (May 5, 2008) - EyeBuyDirect.com (www.eyebuydirect.com), an efficient and easy-to-use prescription eyeglasses website for budget conscious, savvy shoppers, announced today the launch of its resigned homepage. Hoping to provide its customers with a more enjoyable shopping experience, the new page offers a sleeker, stylish design with a clear, concise layout for easier navigation.
"EyeBuyDirect.com prides itself on fashion, quality, ease and affordability and we wanted to ensure our homepage reflected these attributes," said EyeBuyDirect.com Founder and CEO Roy Hessel. "As most of our customers come to EyeBuyDirect.com seeking fashionable eyeglasses, the goal was to create a chic atmosphere that makes our customers feel good while shopping and we are confident that they will be impressed with the new design."
The redesign includes brighter colors, stylish text, bigger features, a flash slide show of modeled eyeglasses and an "in the news" section. In addition, the redesign also helps shoppers more easily locate the site's unique virtual dressing room, EyeTry, which allows consumers to upload images of themselves on which to superimpose thousands of frames and color selections. From there, the images can be posted to the site's Wall of Frame, providing shoppers the chance to receive feedback on their selection from other consumers worldwide. In addition, EyeBuyDirect.com shoppers can upload their photos to Facebook pages to get even more feedback from family and friends before purchasing.
For more information or to see the new homepage, please visit www.eyebuydirect.com.
About EyeBuyDirect.com Launched in 2005, EyeBuyDirect.com is a prescription eyeglasses website whose mission is to offer a fun and efficient destination that provides affordable eyeglasses that are high in quality, fashion-forward and delivered promptly to customers around the world. EyeBuyDirect.com offers eyeglasses to fit users from all walks of life, ranging from functional to fashionable, including designer brands such as Gucci and Christian Dior. For more information or to purchase a pair, visit www.eyebuydirect.com.
Please contact Gina Sisco at 212.905.6263 or email gsisco@js2comm.com for any inquiries, image and interview requests.
Web Site: http://www.eyebuydirect.com
Contact Details: 41 E. 11th St. 11th Floor New York, NY 10003 (212) 905 - 6263
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