Released on: May 28, 2008, 4:31 am

Press Release Author: Sara Natasha Veal

Industry: Consumer Services

Press Release Summary: Treat Him, a company specialising in unusual, high quality
gifts for men, has launched just in time for Father\'s Day.

Press Release Body: Forget socks from Marks and Spencers and treat your Dad to
something truly special this year. Treat Him (www.TreatHim.com), a London-based
online men's gift shop, has launched just in time for Father's Day, with a huge
selection of gifts for Dads.

The arrival of Treat Him follows the success of Treat Her (www.TreatHer.com),
founded in June 2006 by husband and wife team Jay Ghaghada and Serina Chawla, which
specialises in unusual and stylish gifts for women.

"Why bother with predictable presents this Father's Day? Nothing beats getting
something out of the ordinary," says Jay, managing director of Treat Her and Treat
Him. "That's why we've steered clear of typical items such as ties and instead put
together a collection that will knock his socks off. What's more, some of these
items are not easily found on the high street."

The site offers a wide range of gift ideas for dads of all personalities and ages,
from sophisticated accessories to once-in-a lifetime adventures. Sporty dads will
enjoy football shares and stadium tours while green-fingered fathers will appreciate
printed tool sets and garden herb kits.

Treat Him provides a professional gift wrapping service, with elegantly handwritten
messages. The excitable Treat Him packing team wraps items using luxury baroque
paper, satin boxes and silk ribbon, maximising the impact when Dad receives his
gift.

Fussier dads can even create a 'wish-list' of their desired items, which will help
make sure that they get exactly what they want.

Treat Him delivers to anywhere in the world and can arrange for items to arrive on a
particular day. For Londoners, the company offers the "Emergency Delivery" same-day
service that guarantees to deliver your gift within six hours!

Jay is confident that Treat Him will equal the success of the original Treat Her
concept.

"We first launched Treat Her because it was clear that men found women difficult to
please. based on feedback from our female customers, it seems that men are even more
of a challenge to buy presents for! Treat Him aims to change all that."

And with the nation soon to be hunting for Father's day gifts, the timing couldn't
be better.

Web Site: http://www.treathim.com

Contact Details: Fulton House
Fulton Road
Wembley
Middlesex
Ha9 0TF

0870 863 8630

sara@treather.com