Released on: May 8, 2008, 1:56 pm

Press Release Author: Fran Berger/The New England Institute of Art

Industry: Advertising

Press Release Summary: Exhibit to Feature Ad Council's Historical and Current PSAs,
including a Premiere of New Arts Education Campaign
Show runs May 13 - June 29. Reception, Thursday May 22, 6 - 8 PM

Press Release Body: The New England Institute of Art (www.artinstitutes.edu/boston)
is proud to join with The Advertising Council to present Advertising that Changed a
Nation, a new exhibit that will showcase the Ad Council's rich history of public
service advertisements (PSAs). Underwritten by Boston-based ad agency Mullen, the
exhibit will feature a series of print, outdoor and television ads from the Ad
Council's 65-year history and will run from May 22 through June 30, 2008 at the
Gallery on the Plaza in Brookline, Massachusetts.

"The New England Institute of Art's Gallery on the Plaza is the perfect venue for
this show," said Cheryl Amantea, Chair of the bachelor's degree program in
Advertising at the College. "This is a wonderful opportunity to show students the
history of ads that helped bring about social change as well as a unique opportunity
- especially for our students in the Advertising degree program - to experience,
first hand, the power of advertising to benefit the common good."

The Ad Council's iconic public service advertising campaigns on display will include
Wildfire Prevention (Smokey Bear), Crime Prevention (McGruff the Crime Dog),
Pollution (The Crying Indian), Drunk Driving Prevention ("Friends Don't Let Friends
Drive Drunk" and "Buzzed Driving is Drunk Driving"), United Negro College Fund ("A
Mind is a Terrible Thing to Waste") and Seat Belt Education (Crash Test Dummies).

Additionally, recent PSAs from the Ad Council's Generous Nation, Adoption, Underage
Drinking Prevention, College Access and Autism Awareness campaigns will also be
highlighted. Furthermore, a series of new television and print ads from the Arts
Education campaign, developed by Leo Burnett in partnership with the Americans for
the Arts, will debut at the exhibit.

"We are delighted that The New England Institute of Art is putting together this
wonderful exhibit featuring our public service campaigns for their educational
community," said Peggy Conlon, President and CEO of The Advertising Council. "We
are also very grateful to Mullen for their pro bono creative talent on our
campaigns, and for providing the resources for this effort."

Mullen has donated its agency talent to create the Ad Council's Reducing Gun
Violence campaign, Credit Scores Education and Drunk Driving Prevention ("Buzzed
Driving is Drunk Driving") campaigns. The agency has provided the production costs
for the entire exhibit, which showcases their work, along with ads from agencies
throughout the country. The show includes print, outdoor work and television PSAs.
The Gallery on the Plaza is located at The New England Institute of Art, 10
Brookline Place West, at the Green Line Brookline Village "T" stop and at the
intersections of Route 9 and Harvard Streets.

"The Ad Council has always proven that commercial creative talent can be directed
to a greater societal good," said Mullen chief executive officer Joe Grimaldi.
"We're proud of the work Mullen has done for these important causes and honored to
be included in this exhibit of historically significant communications."



Web Site: http://www.artinstitutes.edu/boston

Contact Details: Fran Berger, PR Director
The New England Institute of Art
10 Brookline Place West
Brookline Ma 02445
617 582-4442
fberger@aii.edu