Released on: May 28, 2008, 9:29 am

Press Release Author: Brian Solis

Industry: Internet & Online

Press Release Summary: Tejit CEO Indus Khaitan Joins SezWho to Head Company's
Development Efforts

Press Release Body: LOS ALTOS, Calif. - May 28, 2008 -- SezWho (www.sezwho.com), a
universal profile service for the social web that engages communities and enables
content discovery, today announced its acquisition of Tejit, a provider of semantic
intelligence solutions. The integration of Tejit's proprietary semantic
intelligence-based discovery engine will bring richer, context-based profile and
reputation management capabilities to the SezWho service. To be useful across
different types of social media, profiles and reputation have to be localized and
linked to the context of the conversation. In this way, thought leaders emerge
within and across communities based on their specific expertise and contributions.

The acquisition enables SezWho to provide more precise contextual reputation scores
for contributors based on topics of conversation. In this way, users can build their
reputations in specific areas increasing their social capital. Unlike comment
replacement systems, SezWho augments conversations rather than replacing blog
comments. With SezWho, posts and comments can be ranked across blogs, forums, and
other social media. Data and content reside within the community, while users can
access their universal profiles across social media sites.

SezWho has begun integration of Tejit's semantic-analysis engine, which uses Natural
Language Processing (NLP) and semantic matching technology to identify topics,
sentiments and entities present in web content. Building on the elements of Semantic
web and advanced information retrieval techniques, like entity recognition and text
classification, this new technology locates the relevant discussions and content
around topics of interest. The use of algorithms to rank content differs from the
traditional citation-driven approach, allowing for a deeper interpretation of
content and more accurate reputation scoring.

"The integration of this innovative semantic analysis technology with our own
universal profiles, content discovery and reputation services allows SezWho to more
closely emulate how communities flourish on the long tail as we provide more precise
context-based reputation scoring for those who contribute," said SezWho CEO,
Jitendra Gupta. "The traditional method of content discovery based on the similarity
of content is not adequate for connecting conversation across social sites in a
meaningful way. A new level of context-sensitive, semantic discovery is required to
reflect all the layers of users' participation across the social web, and to track
their contributions in a way that is universally relevant both within and across
communities."

The SezWho service captures valuable information about the history and expertise of
individual contributors, encourages more thoughtful commentary, and cultivates
community engagement. Community participants use SezWho to rate one anothers' posts
and comments by indicating whether the content was useful or not. This rating is
added to cumulative rankings, providing an overall score associated with individual
profiles and allowing visitors to demonstrate their expertise and knowledge
throughout all SezWho-enabled sites.

Tejit CEO Indus Khaitan will join SezWho to head SezWho's development efforts.
Khaitan began Tejit in 2007 as a personal project when he became frustrated reading
duplicate content from the 1000+ blogs he had bookmarked. Tejit expanded its
analysis capabilities across millions of blogs. Khaitan brings a decade of software
development and product management experience to SezWho. In 2003, while at Symantec,
Khaitan launched the company's first internal blog and coined the term "Writable
Intranet," which has come to represent Enterprise 2.0. Khaitan was an early
proponent of syndication using feeds and contributed to the RSS 1.0 specification in
2001.


About SezWho
SezWho (www.sezwho.com), launched in June 2007, is a universal profile service for
the social web that engages communities and enables content discovery. SezWho's
sophisticated reputation engine informs and improves conversation across distributed
social spaces, including blogs, forums, social networks, wikis, and any site with
collaborative content. SezWho encourages a more engaged community by inspiring
commenters to leave more insightful comments, as well as having readers vote on the
feedback of others.

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Web Site: http://www.future-works.com

Contact Details: Brian Solis
brian@future-works.com