Released on: May 14, 2008, 2:00 am

Press Release Author: Tourism Authority of Thailand

Industry: Internet & Online

Press Release Summary: Tourism Authority of Thailand (TAT) has launched two digital
activities to encourage tourists around the world to participate in the \"Amazing
Thailand\" campaign, and to attract more visitors to the Kingdom.

Press Release Body: Tourists can win 200,000 baht of prizes by uploading video clips
of their most amazing experiences in Thailand in TAT\'s amazing Experience Video
Contest, http://amazingexperience.tourismthailand.org. The aim is to inspire other
travelers to visit Thailand.

Thailand Portfolio Project features uploaded photographs and stories from
journalists focused on the Amazing Thailand theme. Contributions are ranked by the
site\'s visitors to generate a list of the most popular posts. This seeks to
encourage more users to upload their experiences.


Mr. Suraphon Svetasreni, Deputy Governor for Marketing Communications, Tourism
Authority of Thailand, says, "It is now very popular for tourists to share their
holiday experiences by uploading their travel pictures and videos on the internet
and on social media networking sites, such as YouTube.com and Flickr.com. Many of
these photos and video clips are really amazing and they help to inspire other
people to visit those destinations. TAT has realized the massive potential that this
channel provides for e-marketing, so it has developed these two schemes to build
stronger relationships with the web-communities.\"

\"Thailand Portfolio project encourages tourists to upload photos, video clips and
travel articles through these online communities by cooperating with domestic and
international photographers and tourism journalists. Within just one month of TAT
uploading the work of these experts to several social media networking sites, many
of the images were voted as the most popular.\"


TAT has also organized the amazing Experience Video Contest, an online activity to
encourage domestic and international tourists to submit their video clips (the
length not exceeding three minutes) at http://amazingExperience.Tourismthailand.org.
There are 200,000 baht of prizes to be won, including a Sony Handycam: HDR-SR1,
DCR-SR82, DCR-SR40, Sony Ericsson Mobile Phone: K850i, iPod Nano 8 GB, two-night
package at The Rock Hua Hin Beach Resort & Spa and Baan Krating Resort & Spa. Plus
IMAX movie tickets from Krungsri IMAX. Video submission period is from 1st May 2008
- 30th June 2008 and voting period is from 1st May 2008 - 31st July 2008.

TAT will upload all submitted video clips on to social media networking sites such
as www.youtube.com, www.crackle.com in order to create an inspiration for the online
tourists around the world to visit Thailand.


TAT believes that Thailand Portfolio project and the Amazing Experience Video
Contest will provide excellent first-hand tourism information to social networking
site users.

TAT expect that within one year these clips will be viewed by more than 100 million
visitors, which will help promote tourism in Thailand and will let people world wide
have a better understanding of Thailand.




Furthermore, tourists' comments posted on the online social media networking sites
will help TAT to analyze and plan further e-marketing strategies and introduce new
products and services regarding tourism in Thailand accordingly.


For further information please contact:

Information Technology Department
Tourism Authority of Thailand
Tel. 02 250 5500 Ext. 2832 - 38
Email: amazingexperience@tat.or.th



Web Site: http://amazingexperience.tourismthailand.org

Contact Details:
For further information please contact:

Information Technology Department
Tourism Authority of Thailand
Tel. 02 250 5500 Ext. 2832 - 38
Email: amazingexperience@tat.or.th