Released on: May 13, 2008, 10:09 am

Press Release Author: True Blue Coffee Roasters

Industry: Food & Beverage

Press Release Summary: Old Fields, WV-based Organic Fair Trade coffee roaster offers
2 new handcrafted espresso blends made with 100% Fair Trade arabica beans and
roasted to perfection.

Press Release Body: Old Fields, WV (Press Release - May 13, 2008) - True Blue Coffee
Roasters, the Old Fields, West Virginia, Organic Fair Trade coffee roasting company,
announced today the addition of 2 new Organic Fair Trade Espresso blends available
to online, retail, and wholesale customers.

The 2 new espresso blends, named True Blue Espresso: Rich & Bold and True Blue
Espresso: Bright & Mellow are made with 100% Fair Trade arabica beans and expertly
handcrafted to possess distinctly different characteristics.

True Blue Espresso: Rich & Bold is a trio of organic coffee beans roasted to
espresso perfection. As True Blue\'s "Signature Espresso Blend\", Rich & Bold
possesses a fuller than life body with a clean, yet heavy finish and is topped with
a nice thick crema. The wonderful richness lingers on the palate, long after the
espresso is drank.

True Blue Espresso: Bright & Mellow is brighter and lighter than our Rich & Bold
blend, this espresso gives you the deep flavors and aromas you desire with espresso,
without the bold, heavy finish.

\"Developing and creating these two new Organic Fair Trade espresso blends was a
pretty intense undertaking\", Rob Luzader, Chief Operations Officer of True Blue
Coffee Roasters said. \"We relied heavily on our customers for feedback and
suggestions. By using the highest quality coffee and their comments, we are
confident that we have created espressos that will more than satisfy their needs.\"

True Blue will offer the 2 new Organic Fair Trade espressos in 12oz, 16oz, and 5lb
bags for its wholesale and retail customers. The espressos are available online in
16oz bags.

About True Blue Coffee Roasters
True Blue Coffee Roasters, located in Old Fields, WV, expertly roasts Organic Fair
Trade single estate, blended, and flavored coffees. Exceedingly passionate and
consistent with their line of coffees, True Blue Coffee Roasters will settle for
nothing short of perfection. For their customers, this guarantees a memorable
gourmet coffee experience every time. True Blue is conveniently available online,
retail, and wholesale. For more information, please visit TrueBlueRoasters.com at
http://www.trueblueroasters.com.

Media who wish to obtain a Media Kit or request interviews with Rob Luzader should
contact (304) 434-4102 or info@trueblueroasters.com


Web Site: http://www.trueblueroasters.com

Contact Details: True Blue Coffee Roasters
Rob Luzader- Chief Operations Officer
PO Box 202
Old Fields, WV 26845
Phone: 304-434-4102
Email: info@trueblueroasters.com