AnimationInsidernet Interviews Duncan Morris; Turner Cartoon Network Research
Released on: June 27, 2008, 10:44 am
Press Release Author: Aaron H. Bynum/AnimationInsider.net
Industry: Entertainment
Press Release Summary: Animation Insider recently had the opportunity speak with media research analyst Duncan Morris, the VP of Research and Market Development for Turner Asia. A veteran of kid\'s media analysis and lifestyle observation, Morris recently wrapped up Cartoon Network India\'s New Generations survey, a profile of children in India and their media consumption habits.
Press Release Body: For Immediate Release \\ Aaron H. Bynum, Animation Insider News \\ Champaign, Illinois USA \\ press contacts: abynum.ai[at]gmail.com
AnimationInsider.net Interviews Duncan Morris; Turner/Cartoon Network Research This press document is a notification that recognizes AnimationInsider.net as interviewing Duncan Morris -- the Vice President of Research and Market Development for Turner International Asia Pacific, Ltd. Morris guidance of the Cartoon Network India New Generations has opened up opportunities for marketing officials and promotional specialists, providing them access to the Indian market like never before.
June 2008 --- Animation news and information group AnimationInsider.net is proud to announce a recently published interview with Duncan Morris, whose professional involvement with media research in Asia continues to bear fruit. His latest project, the 2008 installment of the now decade-old New Generations survey, spotlights thousands of Indian youth, configuring their media consumption habits and lifestyle tendencies. Morris is Vice President of Research and Market Development, Turner International Asia Pacific Ltd. In this capacity, he oversees Turner\'s Research activities for both Turner Entertainment Networks Asia (TENA) and CNN.
A survey of 3020 pairs of kids aged 7-14 years and their parents, in three different socio-economic levels, across fourteen Indian cities, New Generations is as comprehensive a view of Indian youth as it gets. This year\'s survey unveiled the television viewing habits, concerns over climate change, and online gaming tendencies of Indian children. An extensive profile of lifestyle decisions, New Generations reveals the subtle changes kids experience through various media, every few years.
Joining AnimationInsider.net for an interview and discussion of the findings of the 2008 New Generations study, Mr. Duncan Morris helps shed some light on the clusters and clusters of percentages the survey revealed. The interview is the latest entry into Animation Insider\'s \"The Animated Voice,\" a catalogue of interviews and in-depth essays on the animation business.
\"New Generations is recognized as the industry benchmark and best guide to understand kids in India,\" Morris commented to the animation news and reviews website. \"Subsequent New Generations studies over the years, have successfully kept the industry abreast about kid\'s lifestyle preferences, as well providing them interesting insights in the way they consume media, their growing influence on family decisions and their opinions and role models.\"
The survey unveiled the television viewing habits, concerns over climate change, and online gaming tendencies of Indian children. An extensive profile of lifestyle decisions, New Generations reveals the subtle changes kids experience through various media every few years. For example, 25% of kids polled read newspapers daily, which is more than twice the level seen in other Asian countries like Japan, Australia and Taiwan.
Meanwhile, 62% of kids\' parents are concerned about global warming and 75% of them are pre-disposed to buying environmentally friendly products, according to Morris.
About Animation Insider: Animation Insider (www.AnimationInsider.net) launched in early 2003, in an effort to provide animation fans with an up-to-date, reliable information news source. Built through a network of fans themselves, Animation Insider provides readers with only the most diverse news from both Eastern and Western animation industries. The network of websites and web forums/bulletin boards prides itself to be an animation news portal that is deeply integrated with the online community. Animation Insider features a young, diverse staff of reporters, reviewers and forum moderators, and continues to be a strong, confident and independent endeavor.
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