Released on: June 10, 2008, 6:19 pm

Press Release Author: DigitalDay Creative Group

Industry: Internet & Online

Press Release Summary: Well known national brands, such as Smucker'sT and Smithfield
Foods®, discover that redesigning all or parts of their websites increases brand
awareness. National companies know that brand awareness depends on customer
visibility and perception. To improve their customer relationships, several
companies have employed Northeast Ohio web design and marketing agency, DigitalDay,
to redesign all or parts of their websites to bring more visitors and provide a
better experience for visitors.

Press Release Body: For Immediate Release

PENINSULA, OH, JUNE 10, 2008: Well known national brands, such as Smucker'sT and
Smithfield Foods®, discover that redesigning all or parts of their websites
increases brand awareness. National companies know that brand awareness depends on
customer visibility and perception. To improve their customer relationships, several
companies have employed Northeast Ohio web design and marketing agency, DigitalDay,
to redesign all or parts of their websites to bring more visitors and provide a
better experience for visitors.
DigitalDay worked closely with the companies to improve search engine placement and
ultimately increase customer satisfaction. According to DigitalDay, search engine
placement and keyword-related advertising can make up 80 to 90 percent of a
website's traffic. DigitalDay uses search engine friendly web design, which involves
designing and developing site code and content that complies to spider-based search
engine techniques. This ensures a website is returned prominently in the natural
search results of spider-based search engines (such as Google). Search engine
optimization may be just one part of an online marketing strategy, but it is the
fundamental part.
In addition to improving the visibility of the national companies' websites,
DigitalDay uses web design techniques to enhance the customer experience. Clear
website navigation and other usability techniques ensure customers can find
information quickly. In addition, enhanced interactivity techniques were used in the
form of online games and promotions to ensure customers had a memorable experience
with the various brands.
Using proven web design techniques, such as search engine optimization, usability,
and interactivity, DigitalDay has brightened numerous national brands, improving
their customer relationship and their bottom line.
For more information about this press release or Digital Day, contact Mark Vitullo,
at (330) 657-2565 or www.digitaldaycreative.com.
About DigitalDay:
DigitalDay is a Cleveland / Akron Ohio area web design, web development and online
marketing agency specializing in web strategy, online branding, graphic design,
online promotions and e-commerce integration for a variety of national brand name
consumer and B-to-B clients.
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Web Site: http://www.ddcg.com

Contact Details: Mark Vitullo, Partner
DigitalDay
6138 Riverview Road
Peninsula, OH 44264
(330) 657-2565
MarkV@ddcg.com