Released on: June 26, 2008, 11:37 pm

Press Release Author: Steven Style

Industry: Management

Press Release Summary: Company expands nationwide marketing efforts with addition of
new marketing tools for its dealers

Press Release Body: LEXINGTON, KY. 27, June 2008 -- ELAN® Home Systems, a leading
manufacturer of award-winning Multi-Room audio/video and home control systems,
announced the launch of a new fully integrated marketing communications program that
gives ELAN Dealers added tools to achieve success with their customers. The
announcement was made today by Paul Starkey, ELAN's Executive Vice President of
Sales and Marketing.

"The lead in ELAN's new effort is a fresh approach to our marketing communications
with a new series of consumer-directed ads supported by a completely new
consumer-friendly website which we launched in May," said Mr. Starkey. "The overall
messaging is 'ELAN is the one company for all entertainment, communications and
control needs.' The campaign highlights the position we have maintained for nearly
twenty years - in a fresh way. We are excited to help our Dealers further simplify
and solidify solutions for their clients with these efforts."

The program's consumer ad campaign spans both print and broadcast media and directs
consumers to ELAN's new website which offers almost unlimited access to information
about ELAN Home Systems and its products, its sister companies, HomeLogic and
SunfireT, and its Dealers. The new website reflects the expansive look of the ads
with information relevant to consumers that is nested in expanding levels of detail
for easy reading as well as stellar new graphics, flash demos and easier than ever
downloads.

The new site also supports Dealers with both informational tools for their existing
customers as well as referrals of new clients who come to the site through the ads
and search engines based on their location and needs. As a result, ELAN Dealers
will have even more powerful new tools to help customers better understand Whole
Home Systems, ELAN's products and how they easily interact with its sister
companies' products, as well as all of ELAN's partner manufacturers who work closely
with ELAN for seamless product integration.

"Both the ads and website cut new ground for ELAN," added Cat Fowler, Vice President
of Marketing and Technical Services. "We have invested in and are delivering not
only these items, but a whole series of invaluable marketing tools that will
significantly help our Dealers boost their bottom lines. The campaign comes on the
heels of our new ELAN logo, and also further promotes our recently announced Power
of Three initiative which brings together ELAN, Sunfire and HomeLogic in order to
deliver the first truly seamless home system for Dealers, backed by a support,
training and sales infrastructure unlike any other in the business."

The reaction from ELAN Dealers has been very supportive. Multiple award-winning
Dealers Ralph Scrofani and Ron Roslasky of Home Systems Inc. in Pompton Plains, New
Jersey are both impressed. Mr. Scrofani said, "We like the visibility the new ELAN
marketing program brings to us as Dealers. We have an established reputation, but
knowing that potential customers will not only understand what we can do for them
but have an excellent on-line product resource is a very helpful selling tool for
us."

Mr. Roslasky added "It is also very helpful to see the information on the site is
layered so that our customers can easily understand the material, while enthusiasts
and professionals can easily dig deeper for specifications needed as part of the
design and installation process. In addition to the clear message that ELAN and
their Dealers are the single solution for all Whole Home System needs, we like the
easy access to the site's referral system for new customers based on location and
the services needed. That will become a critical tool in helping us continue to
grow our business."

About ELAN Home Systems:
ELAN Home Systems is a leading manufacturer of innovative, award-winning Multi-Room
audio/video and home control systems. Based in Lexington, KY, the company's systems
were the first to integrate audio, video, phones and third-party products to create
a seamless, easy-to-use "whole house" experience. The company's unique products
provide complete lifestyle, feature-rich solutions, yet can be configured to fit the
specific needs of every homeowner. ELAN products are distributed through a
comprehensive channel of select Dealers and Distributors throughout the United
States, Canada and 58 countries worldwide. To learn more, visit
www.elanhomesystems.com.

ELAN is a trademark of ELAN Home Systems, LLC, Lexington, KY. VIA! is a registered
trademark of ELAN Home Systems, LLC. All other trademarks are property of their
respective owners.

ATTENTION EDITORS: ELAN Home Systems' President and Chief Technology Officer Bob
Farinelli is available for interviews and desk side briefings regarding ELAN's new
consumer-centric programs. He is also available to provide expert quotes and
bylined articles upon request. To schedule an interview or discuss article options
contact Steven Style at 212-465-1290 or stevens@stylegroup.com
Press release distribution by PressReleasePoint ( http://www.pressreleasepoint.com )

Press Contacts:
Cat Fowler
ELAN Home Systems
Lexington, KY
t) 859-269-7760
f) 859-268-2132
cfowler@elanhomesystems.com
http://www.elanhomesystems.com

Steven Style
The Steven Style Group
New York, NY
t) 212-465-1290
f) 212-465-1299
stevens@stylegroup.com
http://www.stylegroup.com



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