Released on: June 25, 2008, 9:52 am

Press Release Author: Astreem Corporation

Industry: Financial

Press Release Summary: Singapore, 20th June 2008 - The overwhelming success of a
famous local bakery store in Singapore that has expanded in 9 other countries
resulted from a single branch that only started 8 years ago. You can find 7-11
stores in almost every corner of the streets locally and internationally, deriving
from the fact that it started from a store selling ice blocks. Giant brands did not
always start big in their industry. They all started with a good idea through an
outlet.

Press Release Body: Singapore, 20th June 2008 - The overwhelming success of a famous
local bakery store in Singapore that has expanded in 9 other countries resulted from
a single branch that only started 8 years ago. You can find 7-11 stores in almost
every corner of the streets locally and internationally, deriving from the fact that
it started from a store selling ice blocks. Giant brands did not always start big in
their industry. They all started with a good idea through an outlet.

Franchise It, organised by Astreem Corporation, was held at NUSS located at Suntec
City on 12th of June 2008. This half-day seminar covers the fundamentals of
franchising for business owners. "Franchise It aims to provide business owners an
overview of franchising and the processes involved in the development of a good
franchise structure and program," says Hsien Naidu who is the Founder and Director
of Astreem.

Topics covered during the seminar were:
The franchising concept
- Advantages of franchising your business
- Basic steps in developing your franchise program
- Test of your business' "Franchisability"
- Important features of the Franchise Operations Manual
- The Franchise Agreement
- Protecting your Intellectual properties
- Marketing your franchise

The speakers that are involved with this seminar were Astreem's consultants as well
as Astreem legal consultant, Mr Karthi, a Trademark Consultant who has an extensive
experience in intellectual properties protection. Attendees of this event are
business owners who want to grow their operations via franchising, entrepreneurs who
want to expand their businesses using other people's resources and franchisors
encountering problems with their current franchise program.

For more information about franchising opportunities, please log on to
http://www.astreem.com.

Web Site: http://www.astreem.com

Contact Details: Emily Yung
Astreem Corporation
http://www.astreem.com
Tel: +65 6396 4648
emily@astreem.com