Released on: June 5, 2008, 10:37 am

Press Release Author: Amanda Patrick/Ypartnership

Industry: Consumer Services

Press Release Summary: Advertising alliance beams site\'s last minute hotel, flight,
vacation package and cruise inventory to travel websites in real-time.

Press Release Body: ORLANDO, Fla. (June 5, 2008) - In the first partnership of its
kind, LastMinuteTravel.com and Dapper MashupAds join together to create a dynamic
online advertising alliance that beams the site's last minute hotel, flight,
vacation package, and cruise inventory to targeted travel websites in real-time.
"For instance, if a consumer is reading an article about New York City while
browsing an online travel guide, the banner will uniquely adapt to display the
area's current inventory from LastMinuteTravel.com, including the ability to specify
travel dates and browse hotel availability within the space," explains Paul Knegten,
Director of Business Development for Dapper, Inc.

Preliminary results from the campaign show that web users who see the advertisement
daily on sites like www.AreaGuides.net directly engage with the Last Minute Travel
brand. Those that click through to make a purchase on LastMinuteTravel.com spend
more time on the website and view more pages than the average consumer, ultimately
increasing the company's ratio of clicks to impressions (CTR) and overall return on
the campaign investment (ROI).

"The campaign has been very successful in engaging online consumers," states Amir
Inditzky, Director of E-Commerce for LastMinuteTravel.com. "It's a subtle,
cutting-edge way to build greater awareness of our product, increase conversions,
and to encourage interested travelers to interact with us from throughout the World
Wide Web."

This next generation of online advertising, Dapper MashupAds connect directly to
content from LastMinuteTravel.com, streaming live package deals as well as
interactive text fields to web users. The adaptable content is then "mashed up" with
the subject matter of the publisher's site, creating an advertisement relevant to
the user\'s browsing experience.

About LastMinuteTravel.com
Last Minute Travel (http://www.LastMinuteTravel.com), a wholly owned subsidiary of
Travel Holdings, Inc., is the premier online website for Last Minute Travel deals
offering cheap travel packages, discounted airfare, bargains on hotel
accommodations, car rentals, cruise specials and more to the top traveled
destinations worldwide. A pioneer in selling and marketing online travel,
LastMinuteTravel.com allows travelers to find the best deals at the last possible
moment, as hotel rates can change every second.

About Dapper MashupAds
Dapper, Inc., a leader in widgets and mashup technologies, launched MashupAds in
April 2008 as an extension of the company's proven core feed-creation engine found
at Dapper.net. Through a simple, point-and-click online interface, advertisers and
publishers can unlock their content to create live feeds that are used to create
relevant, compelling ads with no programming. The end result is an advertisement
that behaves like a site feature, combining the company's site functionality with a
publisher\'s context.

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Web Site: http://www.LastMinuteTravel.com

Contact Details: Media Contacts:
Amanda Patrick
Account Executive, Ypartnership Public Relations
Amanda.Patrick@ypartnership.com
(407) 838-1829