Released on: June 5, 2008, 3:27 am

Press Release Author: Rupiz Media

Industry: Internet & Online

Press Release Summary: To produce the maximum sales, lead generation appears as the
upmost priority for marketers to invest their money in. It now seems as highly
advantageous to both marketers and customers.

Press Release Body: In a recent survey jointly conducted by the Sales Lead
Management Association with B-to-B magazines, the findings indicated a growing trend
towards increasing lead generation budgets by the marketers. During Q3 and Q4 in
2008, nearly 45.4% of 273 corporate marketers are projecting to augment their lead
generation budgets. For targeting actual sales at this time of economic
deceleration, such marketing devices will prove to be more profitable.

Lead generation is emerging as the new magnet to attract maximum actual sales. Here
are some interesting findings of the survey:

-Lead generation exercises are set to be the top most preference for 49.9% of marketers
-39.4% of marketers aim to hike lead-generation expenditure by 11% and 20%
-In contrast, only 10.3% of marketers plan to spend less on lead-generation during
the second half of 2008

Meenakshi Wali Business Development Head and Co- founder Rupiz Media (http://www.rupizmedia.com/) states that "Lead
generation is all set to become the best tool to generate long term benefits for
both the marketers and the customers." She also stated that striking a balance
between lead generation and marketing activities will enable B to B marketers to
find out their best customers and how they became their best customers. The process
is equally important as it will show the path to garner more customers and
simultaneously boost the sales.

Rupiz Media is a premier Online
marketing firm providing services in SEM and business application software
development and their network strives to provide perfect business platform for
global merchants, offering them a sea of benefits.

These statistics clearly reveal the drift towards favouring cost effective and
result oriented marketing practices.




Web Site: http://www.rupizmedia.com/

Contact Details:
Rupiz Media
H-23,
Sector-63, Noida-201301,
Uttar Pradesh, India
Tel: +91-120-4216962
E-mail: press@rupizmedia.com
Site URL: http://www.rupizmedia.com/