Released on: June 12, 2008, 9:43 am

Press Release Author: 2 Hot Brazil

Industry: Retail

Press Release Summary: After little more than three years in business,
2HotBrazil.com has become the Internet's second-largest seller of the Hanky Panky
lingerie product line, billed as "the world's most comfortable thong."

Press Release Body: 2HotBrazil is second-largest online seller of lingerie line

Sumas, WA (May 16, 2008) - "We're number two." It's worked for years as an
advertising slogan for Avis Rental Cars. Now it's become the rallying cry of
2HotBrazil.com, which holds the distinction as the Internet's second-top seller of
the wildly popular Hanky Panky lingerie product line.

"I sell more Hanky Panky than [fellow online retailers] Fresh Pair or Fig Leaves,"
noted David Falk, owner of 2HotBrazil. His company has offered the Hanky Panky
products for a couple of years.

Hanky Panky, now a $50 million corporation, has been featured on the front page of
the Wall Street Journal - specifically regarding its signature product, the 4811
thong, made in the U.S. and promoted as "the world's most comfortable thong." 4811
is the garment's style number.

Falk said his target customers are women between the ages of 25 and 50 - which cuts
a pretty wide swath of the online-buying public. But while many people envision the
stereotypical thong-wearing woman as a little wisp of a thing with a model-perfect
body (the so-called "babe" buyer), Falk stressed his "typical" Hanky Panky buyer
doesn't fit neatly into that mold. Rather, the Hanky Panky product line tends to
attract more mature, urbane buyers.

"Hanky Panky actually attracts a lot of women who aren't model size," he said.
"Hanky Panky attracts very much a sophisticated woman who very much doesn't have the
perfect body."

Fifty percent of Hanky Panky's business rests on just two products: the 4811
original thong and the 4911 low-rise thong. Many of the larger retailers (including
Nordstrom's and Macy's) offer about ten Hanky Panky color choices. Not 2HotBrazil.
They stock between 30 and 40 colors of the 4811 and 4911 thongs. Falk credits his
breadth of color choices for a large part of his success with the Hanky Panky
lingerie line.

In addition to those two big sellers (which also come in multi-packs as well as a
variety of gift sets), 2HotBrazil carries a full line of Hanky Panky intimates -
including bras, babydolls and boyshorts - in a rainbow of colors.

Falk said his interest in running an online lingerie business sprouted from the days
when he used to buy a lot of lingerie items for his wife. He formalized the business
by establishing the web site and began to buy lingerie. "I started with the other
clothing and added Hanky Panky to drive more traffic to my site," he said.

Apparently, it's worked.

According to Falk, he envisions 2HotBrazil evolving more as a lingerie site than as
a general clothing site in the coming years.

"I want to add more lingerie lines, then a bit more fashion - casual fashion," he
said. "It kind of appeals to the same client that wears Hanky Panky. Not sleazy, but
sexy. [The kind of thing where] their significant other's going to say, 'Boy, you
look great!'"

At the moment, Falk said, the biggest seller at 2HotBrazil.com is the Havaianas -
the Brazilian flip-flops.

"They are just such a hot item right now - everybody want them," he said. "They're
made out of rubber, not PVC. And what's happened is the stars are wearing them - so
everybody wants to be like the stars."

To browse the complete selection of Hanky Panky products offered through
2HotBrazil's web site, visit them online at www.2HotBrazil.com.


About 2HotBrazil: 2HotBrazil is an online retailer of sensuous women's
clothing, tantalizing lingerie items and fanciful footwear at sizzling savings. For
information about 2HotBrazil, visit www.2HotBrazil.com.


Web Site: http://www.2hotbrazil.com

Contact Details: Contact: David Falk
Phone: 877-864-7098
Email: david@2hotbrazil.com