Released on: July 1, 2008, 11:14 am

Press Release Author: Dirk Foster

Industry: Retail

Press Release Summary: Unprecedented 60 Day Return Policy Sets New Accountability
Standard

Press Release Body: Recognizing that many buyers have grown increasingly weary and
frustrated by traditional hit-and-run sales tactics that often leaves them stuck
with dead inventory, Red Lion Interactive announced that it will offer a Product
Performance Guarantee on all video game accessory brands.

The Product Performance Guarantee grants any retailer or sub-distributor the ability
to return any 3rd party accessory inventory purchased from Red Lion, in any
quantity, within 60 days of purchase. Red Lion is the only distributor offering such
a guarantee program.

"Historically, distributors in the video game industry have offered very little
recourse regarding a product's market performance, " stated Red Lion's CEO, Tom
LaVoie. "A hit-and-run sales mentality has permeated our end of the industry with
distributors looking to make a fast and irreversible sale with no fall-back option
for the client."

Continued LaVoie: "What has been missing is a genuine concern for the client's
inventory turns and their long-term satisfaction with the supplier. The last thing
we want is for one of our clients to be stuck with dead inventory purchased from Red
Lion. We're looking for long-term partnerships, not quick-fix sales that leave our
clients stuck with underperforming product."

The Product Performance Guarantee continues Red Lion's goal of becoming the industry
leader in peripherals distribution and client satisfaction.


About Red Lion Interactive

Red Lion Interactive was founded by a team of retail and distribution veterans with
more than 30 years of collective experience in the video game industry. Launched by
Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing
into one of the fastest growing providers of accessory distribution and product
promotional support in the video game industry. Red Lion's philosophy of integrity,
commitment and trust is expressed in every aspect of its business culture as the
company continues significant growth in its sector of the industry. Red Lion, which
is located in Los Angeles, California, represents every major accessory brand and
supports every gaming platform including Nintendo WiiT, Nintendo DST, PlayStationT
2, PlayStationT 3, PSPT, Xbox 360T, and many more. Please visit Red Lion at
http://www.redlioninteractive.com or call (888) 432-8707. International calls: (+1)
323-214-8325


Web Site: http://www.redlioninteractive.com

Contact Details: 2829 E 50th St
Vernon CA 90058
888-432-8707 X 108