Released on: July 22, 2008, 7:09 am

Press Release Author: Darlene Campagna

Industry: Marketing

Press Release Summary: June 8, 2008, CLEVELAND - Direct Opinions is pleased to announce a new customer satisfaction measurement tool C-SAT (Company Service Aptitude Test) available through the DiJulius Group at www.thedijuliusgroup.com/SAT. Direct Opinions assisted author John DiJulius in developing the test for his new book, What\'s The Secret? (Wiley; May 2008; $27.95; Hardcover).

Press Release Body: The new book presents an in-depth, inside look at the world-class customer service strategies employed by the world\'s most customer-friendly companies and highlights the biggest obstacles that prevent organizations from delivering quality customer care. The book also introduces the new C-SAT assessment tool that can measure an entire organization\'s customer service as a whole or each individual department. The C-SAT not only pinpoints the Service Aptitude Level of your organization, but even more importantly, it lets management know where the strengths and opportunities are in order to get to the next level.

Direct Opinions, a leading provider of custom business market research / market survey solutions, was instrumental in the development of the survey questions and measurement scale.
\"This was a truly innovative and exciting project,\" stated Darlene Campagna, President of Direct Opinions. \"It drew on our 25 years of experience creating customer satisfaction surveys and initiatives. This is an exceptional survey instrument for measuring customer service in an organization.\"

There has been much anticipation for the release of What\'s The Secret?, that occurred May 1, 2008, with over 11,000 pre-sales before the book ever hit the bookstores. To date the book has received accolades from industry leaders such as Tom Peters, John Maguire, Chief Operating Officer, Panera Bread, Nance Hastings, VP, Estee Lauder and John Rolfs, The Ritz-Carlton.




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Founded in 1983, Direct Opinions is a leading provider of custom business market research / market survey solutions to a wide range of businesses including Fortune 1000 companies. Direct Opinions\' services include customer satisfaction surveys, business intelligence and market research. For additional information, please visit the Direct Opinions website at www.directopinions.com.

If printed in your publication, would you please forward a copy of the article to the attention of Darlene Campagna at Direct Opinions, 23240 Chagrin Blvd, Suite 880, Beachwood, Ohio 44122.


Web Site: http://www.directopinions.com

Contact Details: Darlene Campagna (216) 831-7979
E-mail: dcampagna@directopinions.com
Direct Opinions
23240 Chagrin Blvd
Suite 880
Beachwood, Ohio 44122
(216) 831-7979