Released on: July 20, 2008, 8:35 pm

Press Release Author: DotAsia Organisation

Industry: Internet & Online

Press Release Summary: DotAsia Auctions reach US$ 6 million. Hot or Not Contest
shows global popularity of DotAsia

Press Release Body: Hong Kong, 21 July 2008 - DotAsia Organisation announced today
the successful completion of the 5 Weekly Hot or Not Domains AppraisalContests.
Winning domains for the 5 weeks were: Resorts.Asia, Careers.Asia, Southeast.Asia,
SEO.Asia and Vodka.Asia. The winners came from 5 different countries: Hong Kong
(China), Australia, US, Israel and Indonesia. Contest entry period ended July 13th
with just under 1,000 submissions. The competition now moves to its most
anticipated round, the Grand Prize with a cash prize of US$10,000.

According to the rules of the contest, winners must correctly answer a domain
related trivia question before they can take home the cash prizes. Live Trivia
rounds for the contest continues on the DomainMasters show at WebmasterRadio.FM,
Wednesdays 7:00PM EST. Tune in or check out the archives at:
http://domainmasters.think.asia. "It's been a wonderful experience meeting the
winners on DomainMasters. The fact that contestants are coming from around the
world confirms the global appeal for .Asia domains," says Edmon Chung, CEO of
DotAsia Organisation. "We set out to produce a fun contest for the industry and to
raise general awareness about value of domain names. I believe the smiles from the
winners, which included domain pros and new comers, are the best proof that the
contest has been a successful event."

Expert appraisal and comments on .Asia domains from Sedo, Pool.com and eName can be
found on the 'Hot or Not Blog' along with the Top 10 Auctions list at
www.think.asia. Recent changes in the top 10 list have been exciting to watch.
Ace.asia, which had been on the top of the list for many weeks dropped completely
out of the Top 10 list. Coming in strongly over the last couple of weeks were
GPS.Asia (US$22,515 and ongoing), Models.Asia (US$41,009) and Vodka.Asia
(US$25,000). Baby.Asia (US$21,505) reached the Top 10 for a while and fell off,
while Discover.Asia (US$93,000 and ongoing) displaced Sex.Asia (US$83,334) today to
lead the way. "This is what is making the Grand Prize so intriguing, constant
jostling at the top makes it hard to know which domain will eventually come out on
top," added Edmon.

Total proceeds from the .Asia Sunrise and Landrush auctions is fast approaching US$6
million, after surpassing the US$3 million mark just a few weeks ago. .Asia
domains, which are all by definition geo related domains, are also proving to
attract more interest than geo domains in .com based on the results of the recent
Geo Domain Expo Domain Auction, where the top 10 average was US$23,350, whereas
average in the .Asia auctions to date has already reached US$41,917, almost doubling
the .com dominated auctions in the secondary market. This demonstrates the great
investment and growth value of .Asia domains.

The winner of the Grand Prize of US$10,000 for the .Asia Hot-or-Not Domains
Appraisal Contest is expected to be revealed in August when the .Asia Sunrise and
Landrush auctions are complete. For contest details, and the latest Top 10 list,
live auction ticker, and winner announcements, make your way to www.think.asia.

About DotAsia Organisation:

DotAsia Organisation is the Sponsoring Organisation and Registry Operator for the
.Asia Sponsored Generic Top Level Domain. DotAsia is a not-for-profit,
community-based organisation incorporated in Hong Kong. Asia has developed into a
global force in the international commercial, political and cultural network. The
.Asia domain aspires to embrace this dynamism in the Asia Century to become a
nucleus, intersection and breeding ground for Internet activity and development in
the region. To learn more about DotAsia, please visit: http://www.registry.asia.




Web Site: http://www.registry.asia

Contact Details: Media Enquiries:

For press enquiries, please contact Pavan Budhrani at 37410015 (pavan@registry.asia)