Released on: July 8, 2008, 7:25 am

Press Release Author: Lara Slyfield

Industry: Management

Press Release Summary: Intellitracker today announced the production release of its
all new web analytics platform - Intellitracker Enterprise R6. This release was
first previewed at The TFM&A show in February where its combination of power,
flexibility and ease of use caused quite a stir. The full production release follows
18 months of development and provides a new, refreshing and radically different
approach to web analytics.

Press Release Body: For some time now most web analysts have been forced to conform
to how the analytics industry believes they ought to work, with fixed format reports
providing limited information. A survey of marketeers and web analysts undertaken by
Intellitracker found that most were either frustrated by the limitations of their
chosen tool or confused by the complexity created by the need to build a new report
every time they wanted a new piece of information. Most felt restricted by their
existing tool's lack of ability to deliver what was needed.

Intellitracker Enterprise R6 breaks these shackles and completely redefines web
analytics. It includes a revolutionary new set of tools and report templates which
allow analysts and marketeers to take full control of their web analytics. The use
of report templates allows a user to create reports on-the-fly without the need to
call upon specialist report building resource. Once created a report can be saved
for re-use, included in an email schedule or shared with other users at the click of
a button.

The freedom to easily and quickly interrogate the system allows marketeers to
investigate trends and possible relationships, look at "what-if" scenarios and
generally ask questions of the stored information. This is a far cry from fixed
format reporting of statistics. Intellitracker Enterprise R6 puts its users in the
driving seat and enables them to accelerate their web businesses with crystal clear
vision.

An integral part of Intellitracker Enterprise is its Applink module. This makes the
results from any report available to third party applications via a web service (XML
feed). Intellitracker Enterprise R6 includes a number of out-of-the-box integrations
with email and campaign management tools which utilise the Applink module as their
delivery mechanism. This allows users to put their web data to work within
segmentation models and drive targeted marketing campaigns based upon web visitor
behaviour.

Commenting on the release, David Hudson, Director of Sales & Marketing at
Intellitracker said: "This is the culmination of 18 months of hard work by the
Intellitracker product and development teams. They started with a blank sheet of
paper and have completely redefined how a web analytics system should work. R6
provides a consistent interface that makes website visitor information available to
both marketeers and analysts and allows them to put this information to work through
"out of the box" integrations with email and campaign management tools. It's both
comprehensive and refreshingly easy to use."

About Intellitracker Limited http://www.intellitracker.com

Intellitracker is based in London, United Kingdom. The company develops and markets
the Intellitracker Enterprise interactive business intelligence suite and provides
professional services in support of this. Intellitracker Enterprise is recognised as
one of the leaders in the field of online analytics and is used by organisations
including Daily Mail, Loot, Oxfam, and TUI.




Web Site: http://www.intellitracker.com

Contact Details: For more information:
Lara Slyfield
Marketing Department

t: +44 (0)845 680 1920
e: press@intellitracker.com