Released on: July 6, 2008, 11:14 pm

Press Release Author: Zaption

Industry: Internet & Online

Press Release Summary: New web technology service reveals the type of web-browsing
device used by their website visitors allowing website owners to optimise the view
based on each device

Press Release Body: LAUNCH OF NEW WEB TECHNOLOGY SERVICE

- Reveals the type of web-browsing device used by website visitors -

Zaption.com announce the launch of Handsetdetection.com today. This ground-breaking
service provides users with the knowledge of which device each visitor to their
website is using - whether it be phone, blackberry or other portable device. There
are currently over 7000 device variants the service can identify.

Handsetdetection.com have recently launched a beta service globally. The system,
once connected to a website will identify what device each person is viewing your
site from. Armed with this information, web developers and designers can then
display the correct view to match the expectations, features and limitations of each
device such as a touch screen UI for the I-Phone browsers

The handsetdetection.com mobile analytics dashboard provides a real time insight
into audience devices.

Why is it important?

With the rapid change within the mobile phone industry and the advance of new
handsets across the world, more people are accessing websites from mobile and
handheld devices than ever before. In fact, in some countries such as India, the
mobile device is now becoming the primary point for internet access.

What happens to a website that does not use this technology?

Websites written in FLASH or built for large traditional laptops and desktops are
likely to unusable or offer a poor user experience when viewing from small screen
devices such as a mobile (cell) phone, blackberry and other similar handsets.

The more knowledge a web developer has about the user's device the better their
ability to optimise a site for the visitor.

Why now?

We all await the launch of the new Apple I-Phone with great anticipation. According
to mobile research firm m:Metrics, almost 85% of the I-Phone owners interviewed
browse the Web on their phones, versus 58% of the U.S. smart-phone market and 13.1%
of the overall U.S. mobile market. If the version two of the I-Phone has the same
impact as version one, there will again be a substantial increase in activity when
compared to the industry prior to the launch of this device. This is also helped by
the ever growing [and reducing cost] of WiFi network access, and general 3G data
availability.

David Manjra, Director of Zaption.com says:

\"Looking to the future, there will continue to be a rapid increase in mobile phone
and portable device web surfing. In two years\' time, your website audience will be
as likely to come from a mobile device as it is from a traditional computer.\"

\"It is vital that marketing departments and website owners do not lose that contact
with their customer through badly formatted or unviewable websites. If they seize
the opportunity now, they can future proof their site, and stay one step ahead of
their competitors\"

Handsetdetection.com is offering this solution as a free service while in Beta
phase. Visit www.handsetdetection.com for more information.

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ABOUT HANDSET DETECTION.COM

Handsetdetection.com is a Zaption group company. Handsetdetection.com\'s database of
devices contains over 7000 devices, and is updated daily. The system can be
connected to any website or digital element such as online marketing and
advertising. The system can also be used by mobile content service providers. The
handset detection system can also be used as a standalone mobile analytics service.

The service is currently in beta phase. Additional features and services will be
launched in the next few weeks to extend further the capabilities of the system.

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ABOUT DAVID MANJRA

David has 15 years' experience within the technology and new-media sectors,
specialising in mobile and digital media. Having worked in the UK and Australia as a
new media consultant, David is now the Director of Zaption.com and
Handsetdetection.com

David Manjra is available for comment on future related articles and where insights
into the digital marketing and mobile marketing sectors are requested. To contact
David Manjra for further information on this Press Release or for any other matters,
please email him at david@handsetdetection.com

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Web Site: http://www.handsetdetection.com

Contact Details: Zaption
marketing department
gpobox 2650
Melbourne 3001
VIC Australia