New Southern Imperial Strip Retailers Make Merchandise Blossom and Creates Impulse at the Shelf Edge
Released on: July 7, 2008, 8:57 am
Press Release Author: Southern Imperial
Industry: Retail
Press Release Summary: Southern Imperial's Merchandising Accessories Catalog features a selection of impulse wand retailers, wire canister retailers, die-cut strip retailers, suction cups, lock ties, eHooks, and fasteners
Press Release Body: ROCKFORD, IL / July, 2008- Southern Imperial, Inc., the leading provider of shelf-edge marketing solutions to retailers and brand manufacturers in the grocery, drug, and mass merchandising industries, today announced its new peg, wire and custom printed strip retailers to cross merchandise complimentary products at the shelf edge. Four new products - Metal Strip Retailer, Peg-Strip Retailer, Masterpiece Custom Printed Retailers and Wire Canister Retailer - advance the methods of displaying merchandise of various shapes and sizes. The new products all incorporate new capabilities that leverage shelf displays, enabling users to take advantage of existing gondola and shelving units.
"The key marketing features of the shelf-edge merchandisers are the ability to clip and hang products in an extended capacity while cross merchandising with any product displayed on the shelf," said Tom Valiulis, Vice President of Sales and Marketing. "The various designs make displaying bagged snacks, utility items, canned shaped products, cds, school and office supplies an easy task."
The new metal strip retailer is a durable steel construction, powder coated retailer with hanging hooks and hanging clips. This option outperforms standard plastic strip retailers. The almond powder coated retailer includes 12 hanging hooks and 12 clips for attaching products.
The introduction of the Peg-Strip retailer allow peg hooks to be inserted in free-standing 24 inch long stand. Peg hooks can be placed back-to-back on the strip for two-sided merchandising. The unique design allows peg hooks to lock into place, making it difficult to accidently knock hook out. Southern Imperial's eHooks plastic hooks are ideal for use on the Peg-Strip Retailer or hung at shelf edge.
Southern Imperial also manufactures the Masterpiece Custom Printed Retailers that provide an eye-catching and affordable solution to shelf edge retailing.
"Our Masterpiece Strip retailers add a visual punch to promotions and allow sales to really blossom, " added Valiulis. The Masterpiece retailers are custom printed retailers made of frosted or clear polypropylene. Customers can get custom designed retailers printed and die cut with their own promotion with 2x the graphic resolution of standard retailers. Pictures and text are sharper and the printing dot is almost invisible.
To view Southern Imperial's large selection of merchandising accessories, visit www.southernimperial.com. To talk to a customer service representative, call 800-747-4665.
Merchandising Accessories Catalog Southern Imperial's Merchandising Accessories Catalog features a selection of impulse wand retailers, wire canister retailers, die-cut strip retailers, suction cups, lock ties, eHooks, and fasteners. Catalog can be downloaded at www.southernimperial.com/catalogs.ctm. All items can be ordered online at www.southernimperial.com or by phoning 800-747-4665. Southern Imperial staff will discuss the most efficient shipping options for buyers.
About Southern Imperial Southern Imperial, Inc of Rockford, IL is the industry's leading manufacturer of fixture hardware and display solutions for the retail industry - delivering proven results and influencing point-of-purchase for the Nation's top retailers and their suppliers. For more information about Southern Imperial call toll-free (800) 747-4665 or visit www.southernimperial.com
Web Site: http://www.southernimperial.com
Contact Details: Gary Rothmeyer Business Development Representative Southern Imperial, Inc. (815) 877-7041, ext. 203 grothmeyer@southernimperial.com