Released on: July 16, 2008, 6:07 pm

Press Release Author: Marketminds

Industry: Marketing

Press Release Summary: New ebook teaches business owners to use Yelp.com to increase
sales and customer reviews.

Press Release Body: \"Yelp and Succeed\" is a new e-book published by internet
strategy consultants Marketminds. The book describes in detail the steps businesses
have to take in order to benefit from the social media site Yelp.com.

Yelp.com is a community-oriented user review site that debuted in San Francisco and
now has become the most important web site of its kind. Currently, as many as 3.4
million users access yelp to review businesses or read other user\'s recommendations.
Recently, Yelp.com has received nationwide press coverage because many businesses
claim to be hurt by \'yelpers\' reviews. Other business owners attest to the success
of their businesses by taking advantage of Yelp.com\'s promotional tools. The
reality is that knowing how to take advantage of Yelp.com can mean thousands of
dollars in sales for retail businesses.

The e-book explains how businesses can:

# Encourage customers to give positive reviews and referrals
# Contact online reviewers and turn negative reviews into positive ones
#Motivate and train employees to deal with online reviewers
# Market a business on Yelp.com to get more customers

The e-books is being sold for $15.99 as an introductory offer. The regular price is
$24.99. Along with the downloadable book, customers will receive a presentation
that business owners can use to train their staff to deal with reviewers and offer
better customer service. Also, the package includes signs that can be used at any
retail establishment to increase positive reviews.

The ebook can be downloaded from http://www.yelpsuccess.com

Web Site: http://www.yelpsuccess.com

Contact Details: sales@yelpsuccess.com