Next Generation Power Skating Company Unveils Promotional Video Series
Released on: July 30, 2008, 3:14 pm
Press Release Author: J.B. Olson
Industry: Small Business
Press Release Summary: Ultimate Officials goal is to establish a year round training, consultation, physical fitness training and skating instruction, primarily through the use of video, to supplement the training and education of the USA Hockey program. Ultimate Officials is promoting its upcoming DVD series on Power Skating for Referees, the only referee-specific kind of video tutorials located anywhere.
Press Release Body: Minneapolis, MN - July 30, 2008: Ultimate Officials, one of the fastest growing social networks for online hockey instruction in the country has recently released promotions for its upcoming Power Skating Video Series. Ultimate Officials, founded by J.B. Olson, has developed and deployed a unique social network (www.ultimateofficials.com) where hockey officials can go for the most referee-specific training on the internet. Referees in this setting benefit from online instruction, primarily through video, as well as the upcoming DVD series on power skating and off-ice training.
Ultimate Officials has recently experienced steady growth since its launch on June 1, 2008. The unique promotional platform allows members to be affiliate marketers and earn a share of company profits. To date, there are close to one dozen affiliates being added in a one month time frame. With over half of all U.S. adults using the internet to purchase products or services, and with the explosion of social network sites, such as MySpace ®, You Tube ®, and Facebook®, there are also millions of people participating in the viewing and sharing of information. UltimateOfficials.com has stated that their site is a blend of instruction, both physical and mental, for referees and linesmen in ice hockey, and is the new \"Ref 2.0\" site online.
Mission Statement for Ultimate Officials= The Ultimate Officials Team is dedicated to continual personal development and advanced training of the ice hockey official. We do this by offering continual training in all aspects of ice hockey officiating through seminars, reports, manuals, coaching, consultation and monthly development tools. The Ultimate Officials Team will promote, recruit, and maintain personal relationships in the local communities to grow the number of ice hockey and inline officials through marketing and fundraising events.
J.B. Olson, who has a long history of over 15years of power skating instruction and achievement, saw that if he could tie together the needs of referees in ice hockey everywhere into a unified group where everyone could win. \"I have always looked for ways to get people working together towards a common goal of officiating excellence\", stated Olson while sitting in his Minnetonka, Minnesota headquarters. \"I\'ve seen the growth of MySpace and I attributed that to the fact that people wanted a new venue for meeting others, whether it is for hockey, refereeing, or hockey instruction. I then decided to build a program where referees could benefit from the sharing of information, primarily power skating instruction, in a community of site viewers.\"
Ultimate Officials rewards affiliates who also help promote the web site by offering a rebate program based on consistent and continued online marketing. Although the goal of the web site is referee instruction, the fact that such a program has caught fire with all manner of officials and Ultimate Officials make it truly a web site that shares, everything from strength training, to mental toughness training, to its profits.
Ultimate Officials is also unique in the fact that they are willing to share countless hours or research, observation, interviews, and even a year-long thesis, titled, \"The Inner Game - The Six Inches between Your Ears.\" Among the findings in the Inner Game Thesis are the (5) Five Common Characteristics of Elite Level Officials. Olson states that, \"Some officials would like to know the secrets of high level officials and what they do to stay at the top of their game.\" He goes on to say, \"This is about being the best, and to be the best you need to know what the best do time and time again. I have studied the best of the best for the past ten years, and I have done a year-long thesis study on what it takes mentally to be the best official. Through hours of interviews, assessments, observations, and conversations, I have nailed these secrets down to the (5) five common characteristics that all high level officials possess.
To Learn More about Ultimate Officials Contact us at: info@ultimateofficials.com
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