Released on: August 27, 2008, 9:13 pm

Press Release Author: Amy McKeever/ Criterion Global

Industry: Real Estate

Press Release Summary: An international body of judges has deemed Criterion Global a
winner in its International Property Marketing division.

Press Release Body: The CNBC Americas Property Awards 2008, in association with The
New York Times, has announced Criterion Global a winner in its International
Property Marketing division, for excellence in marketing luxury destination
development.

Criterion Global has long been a leader in International Property Marketing, serving
as advisor to the world’s foremost property developments, hoteliers, and gaming
brands. “Our heart and head is in the property sector,” says Criterion Global VP of
Communications Amy McKeever. Criterion Global delivers services and counsel critical
to property development – global market research, competitive strategy and
positioning, international media planning and international media buying,
proprietary search engine marketing (SEM), search engine optimisation (SEO), and
back-end analytics systems that give developers and brand managers tangible,
track-able ROI.

Monique Smith, Senior Advisor for Central Europe added, “On the whole, we are
selective about the projects we take on. Clients turn to us first for our reputation
and intelligence on global investors and end-users; secondly for our track record of
successfully syndicating the sales and marketing process to generate returns. We
know how to attract and track leads for developers and sales groups. It is very
unusual to find this mix of expertise under one roof.”

“Criterion Global is powered by smart thinking and globalisation; the former we take
full credit for, the latter we can’t. We know how to articulate a credible market
position in a world where the market for real estate investment is widely spread and
influenced by both regional and global political and economic forces.” says Dr. Paul
Du Quenoy, PhD., Senior Advisor at Criterion Global currently based in Beirut.
“Suffice to say, it is a true honor to be recognized by CNBC and the New York Times
for our work in International Property Marketing.”

The CNBC Americas Property Awards received tens of thousands of entries in all
categories prior to naming Criterion Global a winner in its International Property
Marketing category according to organisers. The objective of the awards is to
encourage excellence in the property industry worldwide and to recognise and promote
an international standard.

Entries were judged by a panel of international independent professionals, chaired
by Eric Pickles MP, British Shadow Secretary of State. Their collective knowledge of
the property industry is second to none and unsurpassed by any other property
awards. (Full list of judges below.)

All in all, there are 21 different categories, some at state and some at the
national level. The award will be presented at a glittering gala dinner to be held
at the Ritz Carlton in Orlando on November 7th, in conjunction with the NAR
(National Association of Realtors) conference in Orlando at that time. At the
November 7th awards gala, Criterion Global will be awarded either a four-star, or
five-star award, for which Criterion Global will attend the International Property
Awards gala, and be judged against winners in the International Property Marketing
Category from the CNBC Arabian Property Awards, CNBC Asia Pacific Property Awards,
and CNBC European Property Awards.

ENDS

JUDGES
Helen Shield, editor-in-chief of International Homes magazine; Peter Bolton King,
chief executive of the National Association of Estate Agents; Phil Spencer, property
expert and presenter of Channel 4’s Location and Relocation TV shows; Imtiaz
Farookhi, chief executive of the National House Building Council; Christopher Hall,
past president National Association of Estate Agents; Gillian Farr, designer from
Laura Ashley; Thijis Staff, International Consortium of Real Estate Agents
Association (ICREA); Alejandro Escurdero, SIMA; Kirkor Ajderhanyan, French Real
Estate Federation (FNAIM); Jonathan Price, FIABCI; Hans-Ulrich Berendes, FIABCI;
Graham Norwood of the Daily Mail; David Hoppit, property writer; Jill Keene, editor
of International Homes magazine; Diana Yakely, chairman British Interior Design
Association; and Tad Zurlinden, Association of Relocation Professionals.

ABOUT CRITERION GLOBAL

Criterion Global is focused on the real estate and property industry, managing
market strategy and international media buying for projects ranging from condo
development, master-planned communities, condo-hotels, hospitality and resort
development, destination marketing, commercial property marketing, as well as
marketing initiatives for the gaming industry. Criterion Global operates with a
central staff, and a network of Senior Advisors in key markets worldwide with
expertise critical to “international property marketing in a globalised world”.
Criterion Global works on a non-exclusive basis, and ensures the confidentiality of
its clientele by preserving a decentralized team structure, and refrains from
disclosing client lists or competitive information.


Web Site: http://www.criterionglobal.com

Contact Details: Further Information
* Contact Amy McKeever, VP Communications at Criterion Global
520 8th Avenue, 21st Floor
New York, NY 10018
USA
Tel: +001 646 330 4673
Fax +001 646 688 2399
hello@criterionglobal.com