Free Teleseminar Series Unlocks the Code for Small Business Marketing Success
Released on: August 11, 2008, 3:12 pm
Press Release Author: Carma Spence-Pothitt
Industry: Internet & Online
Press Release Summary: Six Experts, Six Seminars - One Valuable Learning Experience
Press Release Body: "If your business isn't seeing regular increases in income or customer base, it's very likely your marketing or sales funnel is stale or ineffective," says Carma Spence-Pothitt, host of the new teleseminar series, Turbo-Charge Your Marketing: How to transform your marketing funnel into a magnetic, prospect-attracting vortex - even on a shoe-string budget.
For the first six teleseminars in the series, which will be held over a two-week period, Spence-Pothitt has gathered a group of world-class experts to discuss the foundational steps of setting up your marketing for success.
Lori Palm, a modern-day muse inspiring passion, purpose and possibilities to fuel success for individuals, business owners, and organizations, launches the series with "Uncover Your Passion -- Discover Your Niche." In this seminar, attendees will learn how to define their unique niche (or niches) by uncovering what they love to do and are best at doing.
Next up is Marc Weiner, a high-level executive and business coach. In "Defining & Qualifying Your Niche," he will show attendees how to define their niche and determine if it has profit potential.
"When you know who you are talking to, your message is clearer and more focused," says Spence-Pothitt. That's why she brought in Maria Marsala, a former Fortune 300 executive, small business strategist, author, and speaker, to cover "Creating an Ideal Client Profile." Using this one technique could make the difference between success and failure in business.
The second week of the series focuses on features and benefits and how to know the difference. "Too many business owners try to sell their customers on the features of their products and services," says Spence-Pothitt. "But people don't buy features; they buy benefits!"
Before you can understand what benefits your customers will buy, you need to know what their greatest pains and most cherished desires are. Adam Urbanski, a results-driven marketing strategist who teachs business owners and professionals how to develop and implement more effective ways to attract new customers and clients, will start off the second week of the series with "Marketing to Pleasure vs. Marketing to Pain."
The next day, Michele Pariza Wacek (PW), a master copywriter, will discuss "Translating Pains & Pleasures Into Benefits." Annie Jennings and Stacy Amaral Kauffman, of Annie Jennings PR, close out the first series with "People Buy Benefits - Not Features."
"If your business is based on expertise or information, you really should attend this unique tele-training program," says Spence-Pothitt. For more information on Turbo-Charge Your Marketing and to register for this free series, visit www.marketingvortexsystem.com.
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