Released on: August 20, 2008, 5:28 am

Press Release Author: RSA Events

Industry: Management

Press Release Summary: RSA Vision, the new video lecture strand from the RSA, opens
up our prestigious public events programme to new global online audiences. RSA
Vision features high-quality video presentations from the world's leading public
thinkers. The latest addition to the catalogue of RSA Vision speakers is the eminent
US economist, Richard Thaler. Thaler visited the RSA on 17 July 2008 to give a
lecture on his new book "Nudge: improving decisions about wealth, health and
happiness". "Nudge" has captured the interest of politicians and policymakers on
both sides of the Atlantic, and is a must on David Cameron's book list for
Conservative MPs during the summer recess. In the RSA Vision video, which is
available to watch for free online, Thaler explains the theory and practice of
"Nudge", showing how people can be guided towards better choices whilst retaining
their individual freedoms.

Press Release Body: RSA Vision showcases the very best in new ideas and cutting-edge
analysis of current social, political and cultural issues. The most recent addition
to the Vision catalogue is a talk from Richard Thaler, explaining the "Nudge
phenomenon" and the theory of libertarian paternalism. Richard Thaler is professor
of behavioural science and economics at the University of Chicago. He recently
co-authored Nudge: improving decisions about wealth, health and happiness (Yale
University Press, 2008) with the renowned legal theorist Cass Sunstein. Richard
Thaler came to the RSA in July to give a lecture as part of the RSA's popular series
of lunchtime talks, RSA Thursdays. Thaler spoke to a packed auditorium,
demonstrating how "choice architects" can structure situations to guide people
towards better choices while protecting, or even expanding, individual freedoms.

'RSA Vision revolutionises the RSA events programme for the digital age,
transforming it into a rich and widely accessible public resource. The strand
features world-class thinkers and emerging new talent' said Alex Lucas, Head of the
Public Events Programme at the RSA. Richard Thaler joins a growing catalogue of
distinguished international speakers featured on RSA Vision. Among the RSA Vision
highlights are talks from Sir Ken Robinson on innovation and education, Steven
Pinker on the language of thought and Clay Shirky on the future of social networks.
The high-quality RSA Vision videos are available to watch free on the RSA's website:
www.theRSA.org/events

For media enquiries regarding RSA Vision please contact Kirsti Prolingheuer in the
RSA Public Events Programme office: email: lectures@rsa.org.uk or telephone +44
(0)20 7451 6868.


Web Site: http://www.thersa.org/events/vision

Contact Details: RSA, 8 John Adam Street, London, WC2N 6EZ + 44 9(0)20 7451 6868