Released on: August 29, 2008, 3:20 am

Press Release Author: Shushmul Maheshwari

Industry: Telecommunications

Press Release Summary: RNCOS has recently added a new Market Research Report titled,
"Global Mobile TV Forecast to 2010" to its report gallery. The report provides
extensive information on the current and future scenario of the Mobile TV market
across the world.

Press Release Body: RNCOS has recently added a new Market Research Report titled,
"Global Mobile TV Forecast to 2010" to its report gallery. The convergence of
television and mobile phones has resulted in an ultimate wireless application known
as Mobile TV - a technology that promises to offer high quality TV services over the
cellular phones on the move. A number of carriers and technology companies have been
working on the roll out of Mobile TV across the world. Some services have been
launched, albeit in a limited area and to only targeted audience as for broader
adoption, operators need the right combination of infrastructure, handsets, content,
and supporting technologies.

And as the Mobile TV remains in its infancy, the right combination of technologies
and investment are keys to delivering services at a price that users will accept,
says the new RNCOS research report.

The report provides information about the current and future scenario of the Mobile
TV market across the world. It studies the major and emerging Mobile TV markets and
various Mobile TV revenue models that could add to the further take up of Mobile TV.
It also discusses various emerging and ongoing trends in the global Mobile TV
market.

Key Research Findings

- The global Mobile TV subscribers are anticipated to grow at a CAGR of more than
60% during the period from 2007 to 2010.
- As part of bundled services (Triple-Pay), cellular Mobile TV subscribers will
continue to dominate the Mobile TV subscribers during the forecast period.
- The Western European region is anticipated to account for the majority of Mobile
TV service revenue by 2010 followed by Asia-Pacific and North America.
- The rapidly growing 3G market and continually declining operators' ARPU from
conventional services have been propelling the growth of global Mobile TV market.
- As Mobile TV promises to offer personalized and UGC television services over the
mobile phone, great opportunities have emerged for content providers to exploit the
traditional TV content over the mobile channel in innovative ways.
- With the mobile ad-spending anticipated to grow at more than 42% from 2008 to
2013, advertising could play a significant role in generating Mobile TV revenue for
carriers across the world.

Key Questions Answered in the Report

- What is the current scenario of the global Mobile TV market?
- What are the emerging trends in the global Mobile TV market?
- Which are the most lucrative destinations for the Mobile TV development across the
world?
- What is the Mobile TV market outlook for various countries?
- What are the factors fueling growth in the global Mobile TV market?
- Which Mobile TV technology will grow rapidly in near future?
- Which are the regions that will see major Mobile TV deployments?
- How advertising will impact the revenue models of operators?

Research Methodology Used

Information Sources
Information has been sourced from various credible sources like books, newspapers,
trade journals, and white papers, industry portals, government agencies, trade
associations, monitoring industry news and developments, and through access to over
3000 paid databases.

Analysis Method
The analysis methods include ratio analysis, historical trend analysis, linear
regression analysis using software tools, judgmental forecasting, and cause and
effect analysis.

About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM137.htm
Current Industry News: http://www.rncos.com/Blog/

Web Site: http://www.rncos.com/

Contact Details: RNCOS E-Services Pvt. Ltd.
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
91-11-4214-1229
91-11-4214-1228
info@rncos.com

press@rncos.com