Released on: August 20, 2008, 2:43 pm

Press Release Author: Stephen Fairley

Industry: Law

Press Release Summary: Attorneys can use the Internet to Attract More Clients by
Following these Proven Law Firm Marketing Techniques

Press Release Body: Phoenix, AZ, August 18, 2008, The internet has created
countless opportunities for law firms to attract more and better clients.
Unfortunately, not all attorneys are making use of this invaluable asset. Legal
professionals who are not leveraging the internet as a critical piece of their law
firm marketing plans may be making a serious and costly mistake.

Millions of people search for legal firms and/or general legal information on the
internet every day. Law firms actively engaged in internet marketing have regular
access to this large pool of potential clients. Firms that turn a blind-eye to the
power of the internet to attract clients are losing out to competitors who recognize
and harness the power the internet offers.

Stephen Fairley, CEO of the Rainmaker Institute, the nation's largest law firm
marketing company specializing in helping small law firms and solo practitioners,
has helped thousands of attorneys learn how to use the internet to attract clients.
In addition, Mr. Fairley recently launched a new website,
www.LawFirmMarketingMistakes.com , where attorneys can download a free law firm
marketing special report titled "Top 10 Marketing Mistakes Attorneys Make and How to
Avoid Them."

Follow these six proven legal marketing strategies to use the internet to attract
more and better clients:

Create a powerful website to attract the ideal target market. Hiring a professional
website development company is highly recommended. Developers who specialize in
legal marketing websites know how to promote a firm's true value and, thereby,
attract customers who need and can afford the firm's services.

Choose an interesting website name that will draw clients in. Domain names should
be short, memorable, easy-to-understand and hard to misspell. Firms that choose to
use names that include each partner in the domain name are making a mistake. It
would be nearly impossible to remember a website like
AndersonMichalskiRabinowitz.com. Instead, website names should tell something about
the firm. For example, BestLawyerinChicago.com or HowToStopDomesticViolence.com -
are easy to remember and let the client know what to expect.

Offer compelling reasons for clients to make contact, i.e. by offering "freebies".
Most consumers will jump at the opportunity at a free giveaway. Law firms can offer
specialized reports (such as "7 Questions to Ask Before Hiring a Divorce Attorney"),
a CD or anything that imparts pertinent information and convinces prospects they
should choose this particular law firm.

Present a free online newsletter; every legal firm should have an online newsletter.
Newsletters keep a firm on the minds of clients and can serve as a valuable tool for
attracting new clients.

Implement an online advertising campaign as an important component of a legal
marketing plan. Lawyers who are serious about internet marketing should consider a
"pay-per-click" campaign. For more details on creating and implementing a
"pay-per-click" campaign visit www.RainmakerRetreat.com.

Promote legal websites on all forms of marketing; include the website on business
cards, letterhead, envelopes, flyers, presentation handouts, etc.


These legal marketing strategies have proven successful for attorneys across the
nation. To learn more about the Rainmaker Institute's legal marketing programs,
attorneys are encouraged to download Stephen Fairley's free, detailed report at
www.LawFirmMarketingMistakes.com.

Web Site: http://www.LawFirmMarketingMistakes.com

Contact Details: Stephen Fairley
The Rainmaker Institute
T: (888)588-8591
E: Info@TheRainmakerInstitute.com