Press Release Summary: This third edition report provides a comprehensive analysis
of the luxury apparel sector, including the latest, strengths and challenges of the
market, a review of the major players and the global market landscape, and market
values 2003-2014 by sector for the key regions.
Press Release Body: Bharat Book promotes new report on Global market review of the
luxury apparel - forecast to 2014. (For more info:
http://www.bharatbook.com/detail.asp?id=82776)
The luxury apparel segment has grown globally at a pace of almost 15% a year since
2003, far outstripping the growth rate of more mainstream apparel sectors. This
apparent contradiction of basic macroeconomics is due to changes in human behaviour,
as well as a convergence of trends and tastes of many disparate cultures. As a
result, the luxury apparel sector has adapted to this and proactively sets the
trends for the rest of the industry.
There are many aspects to this dynamic market, such as the strong polarisations of
new buyers in certain product types. Because of this, the report analyses several
subdivisions of the market such as footwear and apparel; apparel is further
subdivided into clothes, outerwear, formalwear, jeanswear, lingerie, and other types
as needed to give the best possible view of the market's historical and extrapolated
trends.
This third edition report provides a comprehensive analysis of the luxury apparel
sector, including the latest, strengths and challenges of the market, a review of
the major players and the global market landscape, and market values 2003-2014 by
sector for the key regions.
Chapter coverage:
Executive summary
We provide an overview of the sector, including market definitions, the current
state of the market, trends and new markets to watch and what this means for the
future.
Chapter one - Main players
We have identified the major global luxury apparel players, based on parameters such
as total yearly revenue, brand recognition, and number of global employees. Key
company information and data is provided for Bulgari, Burberry, Calvin Klein,
Chanel, Christian Dior Couture, Coach, Compagnie Financiere Richemont. Escada,
Giorgio Armani, Gucci, Polo Ralph Lauren, Tiffany & Co and Versace.
Chapter two - The overall strength of the luxury apparel market
Luxury apparel, following the trend in globalised tastes, transcends national and
cultural boundaries as well as social class. These products are true universal
icons, with the largest players such as Versace or Gucci instantly identifiable -
and coveted - by actual or aspiring jetsetters from Abu Dhabi to Zurich. This
chapter looks at how the sector has evolved and the recipe for success.
Chapter three - Company case studies
In order to highlight the growth of the luxury market online and pinpoint successful
strategies in the market segment, this chapter offers two in depth case studies that
exemplify the journey that a luxury apparel brand takes from inception to global
pre-eminence - LVMH Moët Hennessy Louis Vuitton SA and Polo Ralph Lauren. We also
list the top 10 luxury brands by brand equity (US$bn).
Chapter four - How retail fits with brand strategies
Higher operational costs and overheads, such as shipping charges, as well as greater
competition, are representing a real challenge for luxury apparel 'brick and mortar'
retailers. This chapter looks at the challenges and issues faced by retailers in
this sector, how the current state of the economy has affected the market and
strategies for the push into online retail.
Chapter five - Challenges of selling luxury apparel
Luxury brands, in particular luxury apparel, encounter unique difficulties when
selling. These are attributed to the medium used to attract potential customers, the
current socio-economic climate, celebrity competition, and illegal activities, all
of which are discussed in this chapter.
Chapter six - Market landscape
Globally, the luxury apparel market, which in this report's market data and analysis
consists of men's, women's and children's accessories, clothing, jewellery, watches
and leather goods, has been one of significant growth, and this trend is expected to
continue well into the future. This chapter looks at luxury apparel market values by
sector for the United States, European Union, and the emerging BRIC countries.
Chapter 7 - Conclusion
The report deconstructs this very dynamic industry by means of industry data and
profiles of the apparel and footwear industry, as well as deconstructions of the
marketing strategies of the five design houses, historical trends and extrapolations
on the future of the market. This chapter concludes the reports findings.
Table of content :
Executive summary
Overview Trends to watch
Horizontal brand licensing
Higher level of competition
The future
New markets to watch
Chapter 1 Main players
Bulgari
Burberry
Calvin Klein
Chanel
Christian Dior Couture
Coach
Compagnie Financiere Richemont
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Giorgio Armani
Gucci
Polo Ralph Lauren
Tiffany & Co
Versace
Chapter 2 The overall strength of the luxury apparel market
Keeping the brand and eating it, too
Style is all
Chapter 3 Company case studies
LVMH Moët Hennessy Louis Vuitton SA
Selected brands and operations
Polo Ralph Lauren
Selected brand names & licenses
Chapter 4 How retail fits with brand strategies
Selling in online retail
Chapter 5 Challenges of selling luxury apparel
The selling medium
Knowing the target audience and demographics
One fit sizes all
Changing affordability
Counterfeiting
Eco-consciousness among the affluent
Chapter 6 Market landscape
United States
Japan
Europe
Emerging markets
Brazil
Russia
India
China
Chapter 7 Conclusion
For more information kindly visit: http://www.bharatbook.com/detail.asp?id=82776
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207, Hermes Atrium, Sector 11, PO Box.54,
CBD Belapur,Navi Mumbai -
400 614, India.
Phone : +91 22 2757 8668 / 2757 9438
Fax : +91 22 2757 9131
E-mail : info@bharatbook.com
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