Released on: September 26, 2008, 7:39 pm

Press Release Author: Electrosmart Ltd

Industry: Management

Press Release Summary: Auckland, New Zealand. [September 29, 2008] – Gail La Grouw,
Managing Director of consulting firm Coded Vision has just launched her first book
“The Logical Organization: A Strategic Guide to Driving Corporate Performance Using
Business Intelligence”. The book aims to help business managers, consultants and
business owners gain a better understanding of the real power behind business
intelligence.

Press Release Body:
BOOK RELEASE

The Logical Organization
A Strategic Guide to Driving Corporate Performance Using Business Intelligence

Auckland, New Zealand. [September 29, 2008] – Gail La Grouw, Managing Director of
consulting firm Coded Vision has just launched her first book “The Logical
Organization: A Strategic Guide to Driving Corporate Performance Using Business
Intelligence”. The book aims to help business managers, consultants and business
owners gain a better understanding of the real power behind business intelligence.

With studies showing that over 70% of executives admit that strategy is poorly
executed in their organizations and that poor decision making is prevalent, it is no
wonder that Business Intelligence is at the top of the list for corporate technology
investment around the world.

Business intelligence [BI] is about using insights from analyzing historical data to
better predict future business activity. According to Gail, “with the increasing
rate of change and complexity of the business environment, managers can no longer
rely on intuition and past experiences for making decisions. They must only rely on
hard evidence”. Many business managers see BI as a technical capability, yet it is
so much more than that, says Gail. “BI is an enterprise-wide change in the way
strategy is executed and decisions are made by every person in the organization.
Many routine day to day decisions can be automated, releasing individuals to focus
on more creative aspects of their job. BI also provides personal feedback on an
individual’s performance, and both these factors add significantly to job
satisfaction at all levels”.

In the past managers have shied away from understanding technology, but BI is one
capability they really need to understand. BI is a proven strategic asset and a
definite competitive edge. In today’s tight economy, BI can drive improved
profitability in any type of business.

The book is aimed at business users, executives, small business owners, consultants
and even BI vendors. It is split into four parts. Part one outlines what BI is and
why it is essential. Part two gives an insight into the technology components, but
at a level of understanding suited to non-IT personnel, with tips on what to
consider when selecting BI solutions. Part three looks more closely at exactly how
BI is used in the various functional areas of the business, and across different
industries. The final part provides guidelines into how to start and manage a BI
program. Most BI books are either very technical or expanded case studies that tell
you what was achieved, but not how it was done. The Logical Organization is the
first book to cover all aspects of BI, successfully blending technical and business
perspectives. It’s definitely a book that will be kept for future reference.

Gail La Grouw has been a consultant for over 20 years and has specialized in helping
businesses perform better and measure that performance. She has worked with many of
New Zealand’s largest companies as well as in Australia and the UK.

Electrosmart is a privately held digital publishing and marketing company. It is an
associate company of consulting firm Coded Vision Ltd. It's current focus is on
expanding the reach of consulting knowledge through publishing in print, online and
DVD media. To find more about Electrosmart go to www.electrosmart.com. To learn
more about Coded Vision go to www.coded-vision.com.

Title: The Logical Organization
Author: Gail La Grouw
ISBN: 9781438289045
Format: PaperbackNumber of pages: 564
Book size: 9.69” x 7.44”
Publication Date: 30 Sept 2008
Price: $USD 79.95
Available From: Amazon.com
Book Website: www.thelogicalorganization.com


Web Site: http://www.thelogicalorganization.com

Contact Details: Gail La Grouw
P.O. Box 25 369, St Heliers, Auckland, New Zealand 1740
Phone: +6495756001
Email: publisher@electrosmart.com