Released on: September 22, 2008, 1:11 pm

Press Release Author: Urban Videos UK

Industry: Entertainment

Press Release Summary: Music fans turn their back on music television phone-in
requests in favour of free music video viewing online and music video downloads,
which fit in their pockets

Press Release Body: As the popularity of glossy rap, r&b and reggae music videos
soar, urban music fans are choosing to download music videos rather than phoning or
texting music television channels to request their favourite videos. As an
alternative to the leading music television channels, a London-based website
(UrbanVideos.co.uk) has launched, offering its visitors free music video viewing and
music video downloads. At £1 minimum per video request, music fans are fast
diverting away from music television and instead watching music videos for free
online and downloading them to watch on their iPod’s, mp4 players and mp4-compatible
phones.

In this information age we are living in, people want information fast and for it to
be easily accessible. Music fans want to hear good music for free, and if they like
what they hear from an artist, they’ll want to visit that artist’s official website
and MySpace page, as well as their Amazon and iTunes stores. Having all of this
information listed with each music video on UrbanVideos.co.uk makes music
accessibility easier for the viewer, as well as bridging the gap between the fan and
the artist. With easily-accessible music videos in your pocket, your iPod, phone or
mp4 player will surely breathe a new sense of excitement into those long bus, train
and plane journeys.

When asked about the future of music video viewing, Mason Ifejika, founder of Urban
Videos said “We realise that rap, r&b, dancehall and grime music fans need a
platform to watch and download their choice of current and exclusive music videos
quickly and easily, without having to pay to request them.” He also went on to say
“Independent music is just as popular right now as music from major record labels,
and we feature many downloadable music videos by independent artists that viewers
can watch on-the-go on iPod’s and other portable devices. It’s become obvious that
music fans prefer to download their favourite artists’ music videos for their iPod’s
and keep the videos for life, rather than spend £1 or more requesting from music
video television channels”.

Urban Videos officially launched in June 2008. The website was created to help
independent artists profit from their music videos, which is a goal they are now
achieving by selling their music videos as digital downloads on the Urban Videos
website.

Web Site: http://www.urbanvideos.co.uk

Contact Details: Mason Ifejika
info@urbanvideos.co.uk
Urban Videos UK, PO Box 928, Harrow, Middlesex, HA2 2FE, United Kingdom