Released on: September 16, 2008, 7:49 pm

Press Release Author: Jagmohan Singh Gusain

Industry: Internet & Online

Press Release Summary: Every web publisher wants to attain top positions in the
search engines to increase traffic. To attain a high ranking, your site has to be
search engine friendly.

Press Release Body: Every web publisher wants to attain top positions in the search
engines to increase traffic. To attain a high ranking, your site has to be search
engine friendly.

Search engine spiders index your web site. They only read the HTML code in your web
pages. They don't read graphics, JavaScript code and other scripts and features.

Just a few simple changes to your web pages can give your site a huge search engine
boost. Even better, it can bring in ongoing FREE targeted traffic.

It's important to create a search engine friendly site while at the same time
keeping your site friendly to your visitors. You want to structure your pages for
maximum search engine exposure without compromising the content or look of your
site. After all, what good is traffic if your visitors won't read your pages?

Keyword-rich, theme-based web sites will give you both targeted traffic and good
search engine ranking.

Here are 10 easy steps you can take to make sure your pages are search engine
friendly and user-friendly.

1. Selecting a domain name. There is a lot of disagreement about whether search bots
give importance to the keywords in your domain name. I suggest that you select a
domain name that indicates what your site is about. Even if it doesn't matter to
search engines, it's important that it tells your visitors what the topic of your
site is.

2. Focus on one theme. Search engines love specialized content. If you have several
topics, then you should create several web sites. The more you focus on one topic,
the more your page will be optimized for search engines and the more relevant it
will be to your visitors.

3. Create multiple content pages. Make a separate page for each important keyword
and key phrase. If, for example, you want your site to come up for the key phrases
web consulting, web design, and search engine optimization, make three separate
pages. Create a web page for each major keyword. Don't create automated pages just
to get search engine exposure. To keep visitors at your site, you have to give them
good content. Keyword-rich articles are a good way to optimize your pages for search
engines while providing useful content to your visitors.

4. Optimize each content page for ONE of your key phrases. Put your targeted key
phrases in your content. Include them in your page title, description tag, ALT image
tags, comment tags, and in internal and external links. When providing a title and
description in the META tags, your listing may be displayed in the search engine
listing as you provide it. Make your titles and descriptions informative and
compelling to attract potential buyers to your site. Provide a benefit or solve a
problem.

5. Put your keywords in your content. Search engines are looking at how often your
keyword appears on a page. That's how they determine relevancy. Short pages provide
a larger percentage of keywords and are better for search engine optimization. The
keyword density of a Web page is important for search engine optimization. How often
you should mention your keyword throughout the text is different for each search
engine, but it varies between 3% and 5% of your text. In other words, use your
keyword 3-5 times for every 100 words on your page.

6. Naming files and directories. Put important keywords in all file names and
directories/folder names describing the content. For example, to promote e-book
covers, I name my files ebook-covers.html, cd-covers.html, box-cover.html, etc.

7. Naming graphics. The search bots don't see your graphics but they can see the
description of your graphics and navigation buttons in ALT tags (alternative text
describing your images for visitors who browse your site with the images turned
off). If your navigation links are images, I recommend that you provide text links
in addition to the image links for search engine optimization.

8. Navigation. Have your main navigation links on your home page so search engines
can follow your links and index your pages. This is just as important for your
visitors as for the search engines.

9. Link your pages together. You can easily link to all your pages by creating a
sitemap.

10. Directory structure. Put your important files in the first level.
Sub-directories that lie deep are more difficult for search engines to scan.
Creating a site map for large sites and providing a link to your site map on your
home page is a good way to get all your important pages indexed.

Make it easy for search engines to index your site. Apply these simple tips, and you
will be well on your way to having a search engine and user-friendly web site!


Web Site: http://www.seo.infozabout.com

Contact Details: # 1885 Sector 22-B, Chandigarh, India.

For more information, please browse:
www.the20seotools.com
www.seo.infozabout.com