Press Release Body: DENVER – September 16, 2008 – Award-winning homebuilder, John Laing Homes, today announced that the company is experiencing record-breaking sales of its Heirloom Collection of homes. Reminiscent of Denver’s most historic architecture, the Heirloom Collection is located in the Stapleton urban redevelopment community in Denver.
By building relationships with potential homebuyers and exceeding their expectations in terms of home quality and customer care, John Laing Homes has built a reputation as a customer-centric homebuilder. The sales process nurtures lasting relationships with homebuyers, making customers the number one priority before, during, and after they move into a new home.
The sales process for the Heirloom Collection was no different. Potential buyers were invited to a series of gatherings at neighborhood restaurants to create a sense of community. Customers were able to get to know the neighborhood, John Laing Homes, and each other. As a result of this positive brand engagement, an astounding twelve homes sold in a two hour period. A total of 22 Heirloom Collection homes have sold since April 4th.
“In a down housing market, sales of the Heirloom Collection have been remarkable due to our commitment to architecture as well as the continued customer service experience we provide for our customers,” said John Bissett, Colorado Division Senior Vice President. “The community gatherings helped us to convert prospects into customers and in turn, convert those customers into brand evangelists.”
“As current John Laing homeowners, we’ve been so thrilled with the customer-focused approach that we felt comfortable buying a new home from a floor plan, sight unseen,” said Heirloom Collection homebuyer Greg Montoya. “Attending the community meet-and-greets and going through the process with our new neighbors has really made this experience unforgettable.”
The Heirloom Collection was designed by the Woodley Architectural Group, Inc. with an emphasis on quality construction. These home designs are based on recommendations from current John Laing homeowners. Six floor plans are available and the homes range from 2,205 – 2,625 square feet. All homes are priced from the mid $400s. The North Filing is on course to sell out by May 2009.
About John Laing Homes Colorado Division John Laing Homes is committed to Colorado. The company has closed 468 homes in the Stapleton neighborhood since June of 2002, and is also building seven communities in Colorado Springs. John Laing Homes is the highest ranked Colorado homebuilder in customer satisfaction according to independent research firm Eliant. Additionally, its Southshore project, a premier waterside community located in South East Aurora, was named “2008 National Master Planned Community of the Year” and its “Tradewinds” home was named “Best One-of-A-Kind Home.” Both honors were received at The International Builder’s show, also known as The NationalsSM. The event is the nation’s largest competition honoring excellence in home and community design, sales achievements, advertising and marketing in the new homebuilding industry. For more information about the Colorado Division of John Laing Homes visit www.johnlainghomes.com/colorado.
About John Laing Homes With a tradition of quality dating back more than 150 years, John Laing Homes is one of the largest privately held homebuilders in the United States. John Laing Homes consistently ranks among industry leaders in overall customer satisfaction by J.D. Power & Associates, and enjoys the financial backing of its award-winning partner, Dubai-based real estate developer Emaar Properties. The homebuilder has earned numerous industry awards itself, including “America’s Best Builder” for 2006 from Builder magazine, “2005 Most Admired Builder of the Year” from Big Builder magazine, “2004 Builder of the Year” from Professional Builder magazine, and “Builder of the Decade” in 2000 from independent research firm Eliant. Based in Newport Beach, California, John Laing Homes concentrates its homebuilding efforts in California, Colorado, Texas and Arizona. For more information, visit www.johnlainghomes.com.
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