Membership Subscriptions - Every time Right for You!
Released on: September 10, 2008, 5:31 am
Press Release Author: jatinder
Industry: Internet & Online
Press Release Summary: The membership model you decide to makes an enormous difference on the earnings that you will see today and in the future. Of course, which membership pricing model is right for you depend mainly on the type of site you have.
Press Release Body: The membership model you decide to makes an enormous difference on the earnings that you will see today and in the future. Of course, which membership pricing model is right for you depend mainly on the type of site you have.
Weekly subscription models are not used very recurrently for membership sites. They require a rapid turnover of content, as members need a reason to renew their subscription each week. They tend to rely quite heavily on forums and blogs to keep members engaged.
If you are using a weekly subscription model you can make more revenue than with other models. Your members will feel that they are paying small amounts, but because they are paying so commonly, the revenue soon mounts up. However, you will have to work hard for the extra revenue with frequent updates. One of the major problems with weekly subscription sites is members that just join for one week, download all the available content, and then cancel their membership. So a key to keeping your members from doing that would be to have new fresh content added daily/weekly but new members would not get access to back content. You could then charge them the same weekly fees paid to get access to back content. This is one of the most popular pricing models for membership sites. It still requires a lot of effort to provide fresh content every month, but the pressure is a little less than with the weekly subscription model. Again, these sites tend to rely quite heavily on forums and blogs to keep their members engaged. Quarterly subscription membership sites sometimes make a little less subscription revenue overall, but you have the benefits that you have more capital upfront from your members to invest in your site. You also have a assured member for three months to sell additional products to. You do need to keep in usual contact with your members, however, as they don’t have a regular monthly or weekly payment going off their credit card to remind them about the site. This model is better suited to a site that has time consuming content. One example of this type of content would be training courses that take place over a period of several weeks. This model will usually generate less subscription income overall than the previous models, but again you will have the capital sooner to invest in your site. You will have guaranteed members for a year, but you will need to remind them to visit the site regularly with targeted marketing and newsletters. The one-off subscription model, also known as lifetime membership, is ideal for membership sites that are designed to gain more revenue from building large databases, selling products, affiliate programs, and advertising, than from just membership subscriptions. • Offer a free or reduced fee trial period. You could invite your members to join your site for a trial period of between a week and a month, to get them involved in the site.
• Some of the membership site software packages available enable you to upgrade your members to fully paid membership automatically when the trial period is over. • Most membership sites that offer this trial period take the credit card details of their members up front, and then charge for the continued membership automatically, unless the member cancels. • Have different access levels. Have various categories of member who have access to different content and parts of the site, depending on which subscription level they want. Tantalize your members with limited access with the premium content they could find in the more expensive member areas. • A lot of membership software packages allow up to five subscription levels, including one free level. • Modify your subscription model. You could offer your members monthly subscriptions when they initially join your site. After three months you could ask them if they would like to change to a quarterly subscription for a slightly reduced rate. You could even offer to take the amount that they would have saved if they had taken quarterly subscription from the start, away from their next quarter’s subscription.
For instance, maybe you have private coaching or maybe you a seminar coming up or maybe you have a home study course. All of these could possibly be worth anywhere from a few thousand to tens of thousands of dollars.
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